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Home|Public Relations, Advertising and Marketing (BA, 4 years)

Public Relations, Advertising and Marketing (BA, 4 years)

Duration 4 years
Qualification Awarded Bachelor of Arts in Public Relations, Advertising and Marketing
Level of Qualification Bachelor Degree (1st Cycle)
Language of Instruction English. First and second year courses offered also in Greek.
Mode of Study Full-time and Part-time
Minimum ECTS Credits 240

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The Bachelor of Arts in Public Relations, Advertising and Marketing (BBA) is devoted to the orientation of the students to the diverse field of Public Relations, Advertising and Marketing as a Marketing Communications discipline strategy. The Programme is one of the most diverse and veritable programmes of the Communication Department focusing on the study of how businesses operate and function in the areas of Public Relations, Advertising and Marketing, and offers very good employment prospects in the private, government and non-profit sectors. The program prepares individuals and working professionals to have rewarding careers in the complex, dynamic and diverse world of business such as public relations, advertising, and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners. International guidelines were followed in the design of the program.

The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:

  • A solid foundation comprised of communication, advertising and marketing courses
  • In-depth knowledge of theory
  • Skills and techniques needed to practice
  • Adequate preparation for an entry-level qualification
  • Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication
  • A strong element of general education that makes our graduates well rounded individuals in addition to well trained specialists

Students are further encouraged to develop:

  • A sensitivity to the social, economic, political, ethical and technological environments within which organisations operate and compete
  • Skills in systematic planning, argumentation, communication of ideas, teamwork and intercultural understanding and the application of creativity
  • The final aim is to enable graduates to successfully enter the labour market or to continue studies in graduate schools.

The programme has both an academic and a market orientation. It focuses on examining and analysing the latest developments and research in the academic fields of public relations, advertising and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners.

Career Prospects

Career opportunities are available both in the public sectors and the private sectors. For example, some of our graduates work as public relations practitioners at various offices within the government, such as the Public Information Office of the Cypriot government, and others are employed by private companies where they can combine interests in public relations and in other fields such as technology (PrimeTel and Cablenet) or environmental issues (Greedot Cyprus). Further, there are also companies and agencies specialising in the areas of marketing/media research and consultancy and some graduates choose to work in this sector.

Access to Further Studies

Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree)

Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).

  • TOEFL – 525 and above
  • Computer-based TOEFL – 193 and above
  • Internet-based TOEFL – 80 and above
  • IELTS – 6 and above
  • Cambridge Exams [First Certificate] – B and above
  • Cambridge Exams [Proficiency Certificate – C and above
  • GCSE English Language “O” Level – C and above
  • Michigan Examination of Proficiency in English (CaMLA) – Pass
  • Pearson PTE General – Level 3 and above
  • KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
  • Anglia – Level B2 and above
  • IEB Advances Programme English – Pass
  • Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

The programme has the following Learning Goals and outcomes:

  • Provide theoretical knowledge and enhance students’ ability to apply in practice the knowledge and skills developed in the applied areas of Public Relations, Advertising and Marketing.
  • Develop marketing communication skills and confident leadership potential.
  • Improve students’ effective communication, persuasion, and collaboration skills.
  • Advance competences to utilize strategic communications plan.
  • Provide a conceptual framework of Public Relations, Advertising and Marketing as a management process which will enable students to appreciate the roles and interrelationships of the more specialist courses.
  • Provide the theoretical and practical skills necessary for the Public Relations professional.
  • Provide hands-on experience that allows the students to link directly theoretical knowledge with practice.
  • Prepare students for post-graduate studies and research in the fields of Public Relations, Advertising and Marketing.
  • Develop insights in the general practice of public relations, advertising and marketing and implement strategies based on the financial, socio-political, and cultural contexts of each market.
Section: A – Major Requirements/Core

Min. ECTS Credits: 114 – Max. ECTS Credits: 126

Course ID Course Title ECTS Credits
COMM-125 Introduction to Journalism 6
COMM-135A Introduction to Communication Studies 6
COMM-220 Newswriting 6
COMM-241 Communication and Media Research Methods 6
COMM-321 Public Relations Principles 6
COMM-322 Public Relations Methods 6
COMM-324 Internal Communication Management 6
COMM-384 Digital Media and Youth Culture 6
COMM-395 PR and the New Media 6
COMM-400 Media Literacy 6
COMM-422 PR Campaign Management 6
COMM-431 Gender and Communication 6
COMM-445 Internship in PR, Advertising, Marketing (120 hours) 6
COMM-450 Corporate Communication 6
MGT-281 Introduction to Management 6
MKTG-291 Marketing 6
MKTG-301 Social Media Marketing 6
MKTG-393 Advertising 6
MKTG-398 Marketing Research 6
MKTG-400 Brand Management 6
MKTG-405 Media Planning 6
MKTG-493 Strategic Marketing 6
MKTG-496 Consumer Behavior 6
Section: B – Major Electives

Min. ECTS Credits: 36 – Max. ECTS Credits: 48
Notes: Students may complete BADM-493 or COMM-490.

Course ID Course Title ECTS Credits
BADM-493 Final Year Project 6
COMM-116 Audio Production 6
COMM-117 Video Production 6
COMM-440 Communication Law and Media Ethics 6
COMM-490 Senior Year Project 6
DES-260 Photography I 6
MKTG-340 Sales Promotion and Direct Marketing 6
MKTG-360 Selling and Sales Management 6
MKTG-370 Omnichannel Retailing 6
MKTG-380 Marketing of Services 6
MKTG-390 Digital Marketing 6
MKTG-491 International Marketing 6
Section: C – Business Support Requirements

Min. ECTS Credits: 12 – Max. ECTS Credits: 24

Course ID Course Title ECTS Credits
ACCT-110 Accounting I 6
BADM-234 Organizational Behavior 6
BADM-475 Strategy and Business Policy 6
ECON-261 Principles of Microeconomics 6
ECON-262 Principles of Macroeconomics 6
HOSP-100 Introduction to Hospitality Management 6
MGT-481 Human Resource Management 6
Section: D – Foreign Languages Electives

Min. ECTS Credits: 12 – Max. ECTS Credits: 24

Course ID Course Title ECTS Credits
FREN-101 French Language and Culture I 6
FREN-102 French Language and Culture II 6
FREN-201 French Language and Culture III 6
FREN-315 Contemporary France 6
GERM-101 German Language and Culture I 6
GERM-102 German Language and Culture II 6
GERM-201 German Language and Culture III 6
ITAL-101 Italian Language and Culture I 6
ITAL-102 Italian Language and Culture II 6
RUS-101 Russian Language and Culture I 6
RUS-102 Russian Language and Culture II 6
Section: E – Language Expression

Min. ECTS Credits: 12 – Max. ECTS Credits: 30
Notes: Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.

Course ID Course Title ECTS Credits
BADM-231 Business Communications 6
BADM-332 Technical Writing and Research 6
BENG-100 College English 6
COMM-200 Business and Professional Communication 6
ENGL-100 Basic Writing 6
ENGL-101 English Composition 6
Section: F – Computer and Mathematics

Min. ECTS Credits: 18 – Max. ECTS Credits: 30

Course ID Course Title ECTS Credits
COMP-150 Microcomputer Applications 6
COMP-151 Computer Fundamentals 6
MATH-105 Intermediate Algebra 6
MATH-108 Finite Maths with Applied Calculus 6
MATH-221 Statistics I 6
MATH-321 Statistics II 6
MIS-351 Information Systems Concepts 6
MULT-160 Introduction to Multimedia 6
MULT-161 Interactive Design for Social Media 6
Section: G – Humanities and Social Sciences

Min. ECTS Credits: 18 – Max. ECTS Credits: 30

Course ID Course Title ECTS Credits
ANTH-105 Cultural Anthropology 6
ART-110 Introduction to Visual Arts 6
ART-111 Greek Art 6
BADM-121 Business Ethics 6
ENGL-102 Western World Literature and Composition 6
ESCI-200 Society and Environment 6
EUS-103 Modern European History and Politics 6
HIST-201 World History to 1500 6
HIST-260 Cyprus History and Culture 6
HIST-265 The US and World History Since 1945 6
MUCT-107 Music Appreciation 6
MUCT-110 Fundamentals of Music 6
PHIL-101 Introduction to Philosophy 6
PHIL-120 Ethics 6
PSCI-101 American National Government 6
PSY-110 General Psychology I 6
PSY-111 General Psychology II 6
PSY-210 Social Psychology 6
SOC-101 Principles of Sociology 6
SOC-230 Sociology and Religion 6

Semester 1

Course ID Course Title ECTS Credits
ANTH-105 Cultural Anthropology 6
COMM-125 Introduction to Journalism 6
COMM-135A Introduction to Communication Studies 6
COMP-150 Microcomputer Applications 6
ENGL-100 Basic Writing 6

Semester 2

Course ID Course Title ECTS Credits
ACCT-110 Accounting I 6
ART-110 Introduction to Visual Arts 6
COMM-230G Voice and Diction – in Greek 6
COMM-321 Public Relations Principles 6
COMP-151 Computer Fundamentals 6

Semester 3

Course ID Course Title ECTS Credits
BADM-234 Organizational Behavior 6
COMM-322 Public Relations Methods 6
ENGL-101 English Composition 6
FREN-101 French Language and Culture I 6
MKTG-291 Marketing 6

Semester 4

Course ID Course Title ECTS Credits
BADM-121 Business Ethics 6
COMM-220 Newswriting 6
FREN-102 French Language and Culture II 6
MGT-281 Introduction to Management 6

Semester 5

Course ID Course Title ECTS Credits
COMM-117 Video Production 6
COMM-395 PR and the New Media 6
MKTG-330 Marketing and Social Responsibility 6
MKTG-393 Advertising 6

Semester 6

Course ID Course Title ECTS Credits
BADM-332 Technical Writing and Research 6
MATH-105 Intermediate Algebra 6
MKTG-493 Strategic Marketing 6
MULT-161 Interactive Design for Social Media 6

Semester 7

Course ID Course Title ECTS Credits
COMM-440 Communication Law and Media Ethics 6
COMM-450 Corporate Communication 6
COMM-485 Digital Media 6
MATH-221 Statistics I 6
MKTG-380 Marketing of Services 6

Semester 8

Course ID Course Title ECTS Credits
COMM-422 PR Campaign Management 6
COMM-431 Gender and Communication 6
MATH-321 Statistics II 6
MKTG-491 International Marketing 6
PSY-110 General Psychology I 6
The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.
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