Public Relations, Advertising and Marketing (BA, 4 years)
Duration | 4 years |
Qualification Awarded | Bachelor of Arts in Public Relations, Advertising and Marketing |
Level of Qualification | Bachelor Degree (1st Cycle) |
Language of Instruction | English. First and second year courses offered also in Greek. |
Mode of Study | Full-time and Part-time |
Minimum ECTS Credits | 240 |
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The Bachelor of Arts in Public Relations, Advertising and Marketing (BBA) is devoted to the orientation of the students to the diverse field of Public Relations, Advertising and Marketing as a Marketing Communications discipline strategy. The Programme is one of the most diverse and veritable programmes of the Communication Department focusing on the study of how businesses operate and function in the areas of Public Relations, Advertising and Marketing, and offers very good employment prospects in the private, government and non-profit sectors. The program prepares individuals and working professionals to have rewarding careers in the complex, dynamic and diverse world of business such as public relations, advertising, and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners. International guidelines were followed in the design of the program.
The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:
- A solid foundation comprised of communication, advertising and marketing courses
- In-depth knowledge of theory
- Skills and techniques needed to practice
- Adequate preparation for an entry-level qualification
- Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication
- A strong element of general education that makes our graduates well rounded individuals in addition to well trained specialists
Students are further encouraged to develop:
- A sensitivity to the social, economic, political, ethical and technological environments within which organisations operate and compete
- Skills in systematic planning, argumentation, communication of ideas, teamwork and intercultural understanding and the application of creativity
- The final aim is to enable graduates to successfully enter the labour market or to continue studies in graduate schools.
The programme has both an academic and a market orientation. It focuses on examining and analysing the latest developments and research in the academic fields of public relations, advertising and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners.
Career Prospects
Career opportunities are available both in the public sectors and the private sectors. For example, some of our graduates work as public relations practitioners at various offices within the government, such as the Public Information Office of the Cypriot government, and others are employed by private companies where they can combine interests in public relations and in other fields such as technology (PrimeTel and Cablenet) or environmental issues (Greedot Cyprus). Further, there are also companies and agencies specialising in the areas of marketing/media research and consultancy and some graduates choose to work in this sector.
Access to Further Studies
Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree)
Academic Admission
The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
- TOEFL – 525 and above
- Computer-based TOEFL – 193 and above
- Internet-based TOEFL – 80 and above
- IELTS – 6 and above
- Cambridge Exams [First Certificate] – B and above
- Cambridge Exams [Proficiency Certificate – C and above
- GCSE English Language “O” Level – C and above
- Michigan Examination of Proficiency in English (CaMLA) – Pass
- Pearson PTE General – Level 3 and above
- KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
- Anglia – Level B2 and above
- IEB Advances Programme English – Pass
- Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
The programme has the following Learning Goals and outcomes:
- Provide theoretical knowledge and enhance students’ ability to apply in practice the knowledge and skills developed in the applied areas of Public Relations, Advertising and Marketing.
- Develop marketing communication skills and confident leadership potential.
- Improve students’ effective communication, persuasion, and collaboration skills.
- Advance competences to utilize strategic communications plan.
- Provide a conceptual framework of Public Relations, Advertising and Marketing as a management process which will enable students to appreciate the roles and interrelationships of the more specialist courses.
- Provide the theoretical and practical skills necessary for the Public Relations professional.
- Provide hands-on experience that allows the students to link directly theoretical knowledge with practice.
- Prepare students for post-graduate studies and research in the fields of Public Relations, Advertising and Marketing.
- Develop insights in the general practice of public relations, advertising and marketing and implement strategies based on the financial, socio-political, and cultural contexts of each market.
Min. ECTS Credits: 114 – Max. ECTS Credits: 126
Course ID | Course Title | ECTS Credits |
---|---|---|
COMM-125 | Introduction to Journalism | 6 |
COMM-135A | Introduction to Communication Studies | 6 |
COMM-220 | Newswriting | 6 |
COMM-241 | Communication and Media Research Methods | 6 |
COMM-321 | Public Relations Principles | 6 |
COMM-322 | Public Relations Methods | 6 |
COMM-324 | Internal Communication Management | 6 |
COMM-384 | Digital Media and Youth Culture | 6 |
COMM-395 | PR and the New Media | 6 |
COMM-400 | Media Literacy | 6 |
COMM-422 | PR Campaign Management | 6 |
COMM-431 | Gender and Communication | 6 |
COMM-445 | Internship in PR, Advertising, Marketing (120 hours) | 6 |
COMM-450 | Corporate Communication | 6 |
MGT-281 | Introduction to Management | 6 |
MKTG-291 | Marketing | 6 |
MKTG-301 | Social Media Marketing | 6 |
MKTG-393 | Advertising | 6 |
MKTG-398 | Marketing Research | 6 |
MKTG-400 | Brand Management | 6 |
MKTG-405 | Media Planning | 6 |
MKTG-493 | Strategic Marketing | 6 |
MKTG-496 | Consumer Behavior | 6 |
Min. ECTS Credits: 36 – Max. ECTS Credits: 48
Notes: Students may complete BADM-493 or COMM-490.
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-493 | Final Year Project | 6 |
COMM-116 | Audio Production | 6 |
COMM-117 | Video Production | 6 |
COMM-440 | Communication Law and Media Ethics | 6 |
COMM-490 | Senior Year Project | 6 |
DES-260 | Photography I | 6 |
MKTG-340 | Sales Promotion and Direct Marketing | 6 |
MKTG-360 | Selling and Sales Management | 6 |
MKTG-370 | Omnichannel Retailing | 6 |
MKTG-380 | Marketing of Services | 6 |
MKTG-390 | Digital Marketing | 6 |
MKTG-491 | International Marketing | 6 |
Min. ECTS Credits: 12 – Max. ECTS Credits: 24
Course ID | Course Title | ECTS Credits |
---|---|---|
ACCT-110 | Accounting I | 6 |
BADM-234 | Organizational Behavior | 6 |
BADM-475 | Strategy and Business Policy | 6 |
ECON-261 | Principles of Microeconomics | 6 |
ECON-262 | Principles of Macroeconomics | 6 |
HOSP-100 | Introduction to Hospitality Management | 6 |
MGT-481 | Human Resource Management | 6 |
Min. ECTS Credits: 12 – Max. ECTS Credits: 24
Course ID | Course Title | ECTS Credits |
---|---|---|
FREN-101 | French Language and Culture I | 6 |
FREN-102 | French Language and Culture II | 6 |
FREN-201 | French Language and Culture III | 6 |
FREN-315 | Contemporary France | 6 |
GERM-101 | German Language and Culture I | 6 |
GERM-102 | German Language and Culture II | 6 |
GERM-201 | German Language and Culture III | 6 |
ITAL-101 | Italian Language and Culture I | 6 |
ITAL-102 | Italian Language and Culture II | 6 |
RUS-101 | Russian Language and Culture I | 6 |
RUS-102 | Russian Language and Culture II | 6 |
Min. ECTS Credits: 12 – Max. ECTS Credits: 30
Notes: Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-231 | Business Communications | 6 |
BADM-332 | Technical Writing and Research | 6 |
BENG-100 | College English | 6 |
COMM-200 | Business and Professional Communication | 6 |
ENGL-100 | Basic Writing | 6 |
ENGL-101 | English Composition | 6 |
Min. ECTS Credits: 18 – Max. ECTS Credits: 30
Course ID | Course Title | ECTS Credits |
---|---|---|
COMP-150 | Microcomputer Applications | 6 |
COMP-151 | Computer Fundamentals | 6 |
MATH-105 | Intermediate Algebra | 6 |
MATH-108 | Finite Maths with Applied Calculus | 6 |
MATH-221 | Statistics I | 6 |
MATH-321 | Statistics II | 6 |
MIS-351 | Information Systems Concepts | 6 |
MULT-160 | Introduction to Multimedia | 6 |
MULT-161 | Interactive Design for Social Media | 6 |
Min. ECTS Credits: 18 – Max. ECTS Credits: 30
Course ID | Course Title | ECTS Credits |
---|---|---|
ANTH-105 | Cultural Anthropology | 6 |
ART-110 | Introduction to Visual Arts | 6 |
ART-111 | Greek Art | 6 |
BADM-121 | Business Ethics | 6 |
ENGL-102 | Western World Literature and Composition | 6 |
ESCI-200 | Society and Environment | 6 |
EUS-103 | Modern European History and Politics | 6 |
HIST-201 | World History to 1500 | 6 |
HIST-260 | Cyprus History and Culture | 6 |
HIST-265 | The US and World History Since 1945 | 6 |
MUCT-107 | Music Appreciation | 6 |
MUCT-110 | Fundamentals of Music | 6 |
PHIL-101 | Introduction to Philosophy | 6 |
PHIL-120 | Ethics | 6 |
PSCI-101 | American National Government | 6 |
PSY-110 | General Psychology I | 6 |
PSY-111 | General Psychology II | 6 |
PSY-210 | Social Psychology | 6 |
SOC-101 | Principles of Sociology | 6 |
SOC-230 | Sociology and Religion | 6 |
Semester 1
Course ID | Course Title | ECTS Credits |
---|---|---|
ANTH-105 | Cultural Anthropology | 6 |
COMM-125 | Introduction to Journalism | 6 |
COMM-135A | Introduction to Communication Studies | 6 |
COMP-150 | Microcomputer Applications | 6 |
ENGL-100 | Basic Writing | 6 |
Semester 2
Course ID | Course Title | ECTS Credits |
---|---|---|
ACCT-110 | Accounting I | 6 |
ART-110 | Introduction to Visual Arts | 6 |
COMM-230G | Voice and Diction – in Greek | 6 |
COMM-321 | Public Relations Principles | 6 |
COMP-151 | Computer Fundamentals | 6 |
Semester 3
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-234 | Organizational Behavior | 6 |
COMM-322 | Public Relations Methods | 6 |
ENGL-101 | English Composition | 6 |
FREN-101 | French Language and Culture I | 6 |
MKTG-291 | Marketing | 6 |
Semester 4
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-121 | Business Ethics | 6 |
COMM-220 | Newswriting | 6 |
FREN-102 | French Language and Culture II | 6 |
MGT-281 | Introduction to Management | 6 |
Semester 5
Course ID | Course Title | ECTS Credits |
---|---|---|
COMM-117 | Video Production | 6 |
COMM-395 | PR and the New Media | 6 |
MKTG-330 | Marketing and Social Responsibility | 6 |
MKTG-393 | Advertising | 6 |
Semester 6
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-332 | Technical Writing and Research | 6 |
MATH-105 | Intermediate Algebra | 6 |
MKTG-493 | Strategic Marketing | 6 |
MULT-161 | Interactive Design for Social Media | 6 |
Semester 7
Course ID | Course Title | ECTS Credits |
---|---|---|
COMM-440 | Communication Law and Media Ethics | 6 |
COMM-450 | Corporate Communication | 6 |
COMM-485 | Digital Media | 6 |
MATH-221 | Statistics I | 6 |
MKTG-380 | Marketing of Services | 6 |
Semester 8
Course ID | Course Title | ECTS Credits |
---|---|---|
COMM-422 | PR Campaign Management | 6 |
COMM-431 | Gender and Communication | 6 |
MATH-321 | Statistics II | 6 |
MKTG-491 | International Marketing | 6 |
PSY-110 | General Psychology I | 6 |