Ria Nicoletti Morphitou is an Associate Lecturer in Marketing and Management at the University of Nicosia. She holds a BSc degree in Marketing from West Virginia University, and an MBA from Maastricht School of Management. She has a considerable industrial experience. She has received her professional qualifications in the field of Marketing and H.R. She is an accredited Senior Business Consultant from the Institute of Technology and from the Human Resource Development Association. She has been actively working as a Business Consultant for the last fifteen years with a considerable clientele list which includes leading private and semi government organizations. She is also actively involved in European projects supporting female entrepreneurship.
Her research interests include the Marketing of Innovation and Entrepreneurship, Consumer Behavior and the use of Social Media as a communication and promotional Tool. Her research work has been supported by various research grants and has been published in International Conference Proceedings and Journals. She has recently published a book (2016) on “Understanding Sales and Better Customer Service”.