The Bachelor of Business Administration with a Concentration in Management and Human Resources prepares future business leaders to manage organisations, develop people and lead transformation in an economy increasingly shaped by artificial intelligence, digitalisation and continuous innovation. Combining a strong foundation in business with expertise in leadership, organisational behaviour and human resource management, the programme equips graduates with the knowledge and skills required to succeed in an AI-driven and rapidly changing business environment.

Organisations are undergoing significant transformation as artificial intelligence, automation and new technologies reshape how work is organised, how decisions are made and how employees collaborate. Future managers will need to understand both the technological and human dimensions of organisations. They will need to lead teams where people and intelligent technologies work together, balancing innovation with ethical responsibility, creativity and effective leadership.

The programme provides students with a comprehensive understanding of business, including management, strategy, marketing, finance, accounting, economics, operations management, entrepreneurship and organisational behaviour. This broad foundation enables students to understand how organisations function as integrated systems and how effective leadership contributes to organisational performance and sustainable value creation.

Artificial intelligence is integrated throughout the curriculum, allowing students to explore how AI, automation, analytics and digital platforms are transforming management practices and the workplace. Students examine how emerging technologies influence areas such as decision-making, workforce planning, recruitment, employee development, performance management and organisational change. They also develop the ability to evaluate and use AI responsibly while recognising the importance of human judgement, ethics and leadership.

The Management and Human Resources concentration focuses on one of the most critical factors determining organisational success: people. Students develop knowledge and skills in leadership, organisational behaviour, strategic human resource management, talent management, employee engagement, organisational culture and change management. They learn how effective managers create environments where employees can perform, innovate and adapt to changing conditions.

Particular emphasis is placed on the future of work and the evolving relationship between people and technology. Students explore how AI is changing human resource practices and creating new opportunities in areas such as people analytics, workforce development, digital workplaces and organisational transformation. They develop the capabilities required to lead organisations where technology enhances, rather than replaces, human potential.
Through applied learning, case studies, projects, simulations and engagement with real organisational challenges, students develop practical experience in analysing management issues, designing solutions and leading change. They strengthen essential professional capabilities, including communication, critical thinking, collaboration, ethical judgement and leadership.

Graduates of the concentration are prepared to contribute to organisations seeking managers who can combine business knowledge, digital awareness and human-centred leadership. They are equipped to guide organisations through technological change while creating workplaces that are innovative, adaptive and sustainable

Career Prospects

The increasing adoption of artificial intelligence and digital technologies is transforming the role of managers and human resource professionals. Organisations require graduates who understand how technology affects work while possessing the leadership capabilities needed to manage people, develop talent and support organisational transformation.

Graduates may pursue careers across a wide range of sectors, including multinational corporations, consulting firms, technology companies, financial institutions, healthcare organisations, manufacturing and service organisations, public-sector bodies and entrepreneurial ventures.

Indicative career paths include human resource specialist, talent acquisition specialist, learning and development officer, employee experience specialist, people analytics associate, organisational development consultant, change management coordinator, management trainee, project coordinator, operations manager and business consultant.

Graduates are also prepared for emerging roles related to AI-enabled human resource management, digital workplace transformation and responsible AI adoption within organisations. Their ability to combine technological understanding with leadership, communication and ethical judgement provides a valuable advantage in workplaces where successful performance increasingly depends on effective human-AI collaboration.

The concentration develops the capabilities that remain essential for future leaders, including strategic thinking, creativity, adaptability, communication, collaboration and the ability to inspire and guide others through periods of change.

Access to Further Studies

Graduates of the Bachelor of Business Administration with a Concentration in Management and Human Resources are prepared to pursue postgraduate studies, including MBA, MA, MSc and MPhil programmes, subject to the admission requirements of the relevant graduate school.

Graduates may continue their studies in areas such as management, strategic leadership, human resource management, organisational development, organisational psychology, change management and related disciplines. The programme also provides an appropriate foundation for progression to doctoral studies, depending on the requirements of the relevant PhD programme.