Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.

• TOEFL – 525 and above
• Computer-based TOEFL – 193 and above
• Internet-based TOEFL – 80 and above
• IELTS – 6 and above
• Cambridge Exams [First Certificate] – B and above
• Cambridge Exams [Proficiency Certificate – C and above
• GCSE English Language “O” Level – C and above
• Michigan Examination of Proficiency in English (CaMLA) – Pass
• Pearson PTE General – Level 3 and above
• KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
• Anglia – Level B2 and above
• IEB Advances Programme English – Pass
• Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Upon successful completion of this program, the students should be able to:

1. Apply conceptual principles, methods and tools to solve business related problems.
2. Debate different business ideas with creativity and rigor.
3. Appreciate the increasing complex nature of global business and economy and their impact on the management and growth of organizations.
4. Streamline business processes and procedures to meet challenges and excel under intense competition.
5. Adopt an ethical approach in the management of corporate practices to address and resolve heighten pressure from stakeholders.
6. Utilize skills that are required in negotiation and conflict resolution for re-enforcing value added collaborations.
7. Critically assess collected data, analyze and interpret findings to make informed decisions.
8. Identify and use suitable research and business simulation tools.
9. Use research skills to plan and implement research projects in business.
10. Present effectively, both orally and in writing.

The Marketing and Digital Media Concentration is expected to equip graduates with skills to:

1. Plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
2. Integrate the various marketing communication tools.
3. Discuss the changes, trends and challenges in the area of marketing.
4. Plan, implement and evaluate an integrated marketing communications program.
5. Design a social media communications strategy.
6. Use digital media to increase marketing effectiveness.

Section: A Business Requirements
ECTS: Min. 84 Max. 84
Notes: (1) Students may select to complete BADM-439 or BADM-493.

Section: B Concentration: Marketing and Digital Media
ECTS: Min. 72 Max. 72

Section: C Business Electives
ECTS: Min. 12 Max. 12
Notes: Or any ACCT-, BADM-, COMM-, ECON-, FIN-, HOSP-, MIS-, MGT-, MKTG-, SPRT-, TOUR- course not taken as a major core or concentration requirement.

Task-Based Internship has a credit range of 2-12 ECTS – students may select BADM-482 (2 ECTS) or BADM-483 (4 ECTS) or BADM-486 (6 ECTS) or BADM-489 (12 ECTS).

Special Topics in Business has a credit range of 2-6 ECTS – students may select BADM-491 (2 ECTS) or BADM-491A (4 ECTS) or BADM-491B (6 ECTS).

Section: D Language Expression
ECTS: Min. 18 Max. 18
Notes:(1) Placement in the English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students must complete either BADM-231 or BADM-332.

Section: E Computer Electives
ECTS: Min. 12 Max. 12
Notes: Or any other COMP-, MIS-, or MULT- course

Section: F Mathematics Electives
ECTS: Min. 24 Max. 24

Section: G Humanities and Social Sciences Electives
ECTS: Min. 6 Max. 18
Notes: Or any language course with FREN-, GERM-, ITAL-, RUS-, SPAN-, GREK-, TURK prefix.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.