Business Administration: Marketing (MBA, 1.5 Years or 3 Semesters)

Duration 1.5 years (3 Semesters)
Qualification Awarded Master of Business Administration – Marketing
Level of Qualification Master Degree (2nd Cycle)
Language of Instruction English and Greek
Mode of Study Full-time or Part-time
Minimum ECTS Credits 90

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Profile of the Programme

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. This programme is highly integrated in context and practical by remaining close to actual business practice. It aspires to assist students to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions.

More specifically the programme’s main objectives include:

  1. Equipping students with all necessary skills, attitudes and approach to guide their decisions as business executives
  2. Developing students’ abilities to handle today’s problems and prospects for business organisations functioning in a competitive world
  3. Allowing students to develop their theoretical and practical skills and knowledge
  4. Enhancing intellectual development and student graduate maturity
  5. Assisting the students to analyse, examine, investigate and compose the new knowledge and competencies they will acquire
  6. Ensuring the highest possible penetration of each subject inquiry and exhaustion of conceptual academic as well as practical implications.
  7. Securing the necessary level of education for obtaining specialised knowledge and competencies and demonstrating mental independence
  8. Offering insight into professional possibilities and modern organisations functioning in the context of today’s competitive world
  9. Providing participating students with the skills necessary to guide both their short and long term decisions.
  10. Providing international management education to its participants that will enable them to become effective general managers anywhere in today’s globally competitive environment
  11. Providing students with graduate level of business education focusing on both theories and research from a holistic business point of view
  12. Providing students with the necessary skills, attitudes and approach to guide their decisions as business executives
  13. Providing students the ability to handle today’s problems and prospect for business organisations functioning in a competitive world
  14. Giving emphasis on European and International business perspectives

Occupational Profiles of Graduates with Examples

We expect our students to come from Management or Senior Management positions at different areas of private interest and organisations within government and industry, both locally and abroad. Companies like Royal Dutch Airlines, Revlon, Tradex, Cyprus Telecommunication Authority, Cyprus Electricity Authority, Air Trans, Cybarco, Demstar, Addidas and many more. Positions held by some of our graduates include, Marketing Director, Commercial Finance Manager, Public Relations Director and Financial Controller etc.

During the past few years our graduates have been placed in different market positions. Quite a few have undertaken Bank positions, posts in off shore companies and in Academic institutions. Some of the posts include a consultant in the Ministry of Libya, Senior IT in a company in the United States of America, Director Manager of a major Granite company, Director of Demstar, Finance Director of a University and many more.

Access to Further Studies

Graduates of the programme can be accepted into Third Cycle degrees (Doctoral Degree)

The minimum general requirement for admission to the post-graduate degree programme is a Bachelor Degree from a recognised university.

In addition to the above, applicants must also satisfy the following requirements:

  • Standardized Test Scores- The Graduate Management Admission Test (GMAT) is required of all students with a minimum score of 400. Students with a COA of 2.5 or higher on the 4-point system or 2.2 for UK standards or equivalent, or three years of professional experience, will be exempted from the GMAT. A candidate without the GMAT may be provisionally admitted and allowed to take the foundation courses, but will need to submit their GMAT scores as stated above, in order to be accepted as MBA students.
  • A Curriculum Vitae (CV) indicating the applicant’s education, academic and professional experience, any publications, awards, etc.
  • Letters of Recommendation – Two recommendation letters from individuals who have known the applicant in his/her educational and professional environment are required
  • Personal Statement – The applicant is required to submit a comprehensive outline highlighting his or her individual competences and strengths and providing their reflections regarding expectations and the value of the programme to their personal advancement and career development.
  • Proficiency in Greek for the Programme offered in the Greek Language

 

English Language Proficiency

Students satisfy the English requirements if their first degree was taught in English. Otherwise, they would need to present a minimum TOEFL score 550 and above, or Computer-based TOEFL score of 213 and above, or Internet-based TOEFL (iBT) score 79-80 and above, or GCSE (or GCE) English Language “O” Level of “C” or above or IELTS of 6.5 and above or Cambridge Exams (First Certificate with Grade B and above, as well as Proficiency with Grade C and above or a score placement at the ENGL-100 level of the University English Placement Test. The University offers English courses at various levels to help students reach the required standard for admission to a graduate program.

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects and class participation

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 90ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Upon successful completion of this program, the students should be able to:

  1. Demonstrate effective leadership and management skills with heightened cultural awareness and a refined global outlook
  2. Demonstrate academic independence and synthesise their individual professional profile when dealing with major issues relating to their career
  3. Perform in-depth academic research
  4. Implement their acquired discipline knowledge in a practical manner, through the writing of their thesis and be able to apply their knowledge to real life situations
  5. Apply the abilities gained, taking an integrative point of view of all analytical tools that assist in performing in-depth analyses of industries and competitors, predict competitive behaviour, and analyse how organisations develop and sustain competitive advantage over time
  6. Design and run effective organisations and assist them in achieving superior performance
  7. Manage the Human Resources of their organisation and motivate people to achieve their organisation’s vision
  8. Evaluate their organisation’s competitive position and apply appropriate marketing and strategy decisions for further enhancement of its position
  9. Utilise the complex processes underlining the development and manufacture of products as well as the creation and delivery of services
  10. Apply a balance between scientific research and business reality
  11. Evaluate complex investments, set and execute financial policies within an organisation and enhance their negotiation skills
Section: A Foundation Courses
ECTS: Min. 0 Max. 0

Course ID Course Title ECTS Credits
MBAN-540 Foundations in Economics 0
MBAN-550 Foundations in Accounting 0
MBAN-560 Foundations in Statistics and Research 0

Section: B Compulsory Courses
ECTS: Min. 36 Max. 36

Course ID Course Title ECTS Credits
MBAN-610 Organizations and HR Management 6
MBAN-620 Business Economics 6
MBAN-630 Financial and Managerial Accounting 6
MBAN-640 Financial Management 6
MBAN-650 Strategic Marketing 6
MBAN-660 Corporate Strategy 6

Section: C Concentration: Marketing
ECTS: Min. 54 Max. 54

Notes: THESIS Option – Students must complete MBAN-710, MBAN-720 and MBAN-740 plus 2 concentration courses.
NON-THESIS Option – Students must complete MBAN-710, MBAN-720, MBAN-671 and MBAN-672 plus 5 concentration courses.

Course ID Course Title ECTS Credits
MBAN-671 Business Processes and Systems 6
MBAN-672 Globalization and International Business Challenges 6
MBAN-710 Decision Making Methods and Tools 6
MBAN-720 Scholarship and Research 6
MBAN-734 Relationship Marketing 6
MBAN-740 Thesis in Marketing 30
MBAN-748 Consumer Behaviour 6
MBAN-749 Marketing of Services 6
MBAN-751 Corporate Social Responsibility 6
MBAN-752 Marketing Communications 6
MBAN-753 Global Marketing 6

Section: D Unallocated Courses
ECTS: Min. 0 Max. 0

Section: A Προπαρασκευαστικά Μαθήματα
ECTS: Min. 0 Max. 0

Course ID Course Title ECTS Credits
MBAN-540G Οικονομικά 0
MBAN-550G Λογιστική 0
MBAN-560G Στατιστική και Έρευνα 0

Section: B Υποχρεωτικά Μαθήματα
ECTS: Min. 36 Max. 36

Course ID Course Title ECTS Credits
MBAN-610G Οργανισμοί και Διαχείριση Ανθρώπινου Δυναμικού 6
MBAN-620G Οικονομική των Επιχειρήσεων 6
MBAN-630G Χρηματοοικονομική και Διοικητική Λογιστική 6
MBAN-640G Χρηματοοικονομική Διοίκηση 6
MBAN-650G Στρατηγικό Μάρκετινγκ 6
MBAN-660G Εταιρική Στρατηγική 6

Section: C Κατεύθυνση: Μάρκετινγκ
ECTS: Min. 54 Max. 54

Notes: Επιλογή ΜΕ ΠΤΥΧΙΑΚΗ – Οι φοιτητές/τριες πρέπει να συμπληρώσουν τα υποχρεωτικά μαθήματα MBAN-710G, MBAN-720G and MBAN-740G και 2 μαθήματα κατεύθυνσης.

Επιλογή ΧΩΡΙΣ ΠΤΥΧΙΑΚΗ – Οι φοιτητές/τριες πρέπει να συμπληρώσουν τα
υποχρεωτικά μαθήματα MBAN-710G, MBAN-720G, MBAN-671G και MBAN-672G και 5
μαθήματα κατεύθυνσης.

Course ID Course Title ECTS Credits
MBAN-671G Επιχειρησιακές Διαδικασίες και Συστήματα 6
MBAN-672G Παγκοσμιοποίηση και Διεθνείς Επιχειρηματικές Προκλήσεις 6
MBAN-710G Μέθοδοι και Εργαλεία Λήψης Αποφάσεων 6
MBAN-720G Αρχές Ακαδημαϊκής Έρευνας 6
MBAN-734G Μάρκετινγκ Επιχειρησιακών Σχέσεων 6
MBAN-740G Πτυχιακή στο Μάρκετινγκ 30
MBAN-748G Συμπεριφορά Καταναλωτών 6
MBAN-749G Μάρκετινγκ Επιχειρησιακών Υπηρεσιών 6
MBAN-751G Εταιρική Κοινωνική Ευθύνη 6
MBAN-752G Μάρκετινγκ Επιχειρησιακών Επικοινωνιών 6
MBAN-753G Διεθνές Μάρκετινγκ 6

Section: D Unallocated Courses
ECTS: Min. 0 Max. 0

Semester 1

Course ID Course Title ECTS Credits
MBAN-610 Organizations and HR Management 6
MBAN-620 Business Economics 6
MBAN-630 Financial and Managerial Accounting 6
MBAN-650 Strategic Marketing 6
MBAN-748 Consumer Behaviour 6

Semester 2

Course ID Course Title ECTS Credits
MBAN-640 Financial Management 6
MBAN-660 Corporate Strategy 6
MBAN-710 Decision Making Methods and Tools 6
MBAN-720 Scholarship and Research 6
MBAN-734 Relationship Marketing 6

Semester 3

Course ID Course Title ECTS Credits
MBAN-740 Thesis in Marketing 30
The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.

Professor Demetris Vrontis

Vice Rector for Faculty and Research
Professor
School of Business
Department of Management
Member of the Senate
Member of the Council

Dr Theodoros Tsakiris

Associate Professor
School of Business
Department of Management

Professor Alkis Thrassou

Professor
School of Business
Department of Management
Member of the Senate

Dr Svetlana Sapuric

Acting Associate Head of Department
Associate Professor
School of Business
Department of Accounting, Economics and Finance

Professor Ioanna Papasolomou

Professor
School of Business
Department of Management

Professor Maria Michailidis

Professor
School of Business
Department of Management

Dr Yioula Melanthiou

Professor
School of Business
Department of Management
Director of Doctoral Programmes in Business Administration

Professor Petros Lois

Acting Head of Department
Professor
School of Business
Department of Accounting, Economics and Finance

Professor Despo Ktoridou

Head of Department
Professor
School of Business
Department of Management

Professor Angelika Kokkinaki

Dean of the School of Business
Professor
School of Business
Department of Management
MBA Director
Member of the Senate

Professor Rudiger Kaufmann

Professor
School of Business
Department of Management

Professor Nicos Kartakoullis

President of the Council
Professor
School of Business
Department of Management

Dr Melpo Iacovidou

Assistant Professor
School of Business
Department of Accounting, Economics and Finance
Director, Academic Compliance Office
Audit Member of the Senate

Dr Spyros Hadjidakis

Associate Professor
School of Business
Department of Accounting, Economics and Finance

Dr Epaminondas Epaminonda

Associate Head of Department
Programme Coordinator
Assistant Professor
School of Business
Department of Management

Dr Marlen Demetriou

Associate Professor
School of Business
Department of Management

Dr Alexandros Antonaras

Associate Professor
School of Business
Department of Management
Vice President of Student Services

Dr Neophytos Karamanos

Adjunct Faculty

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