Marketing Management (BBA, 4 Years)

Duration	4 years
Qualification Awarded	Bachelor of Arts in Marketing Management
Level of Qualification	Bachelor Degree (1st Cycle)
Language of Instruction	English
Mode of Study	Full-time or Part-time
Minimum ECTS Credits	240

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Overview

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

The main educational competency/learning goals of the program are to:

Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
Enable students to identify the critical role of consumers as being central within the marketing process.
Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.

The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. (https://www.cim.co.uk/membership/)

The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5).

The partnership provides our students with exemptions on CIM qualifications in addition to their degree. CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. This makes our students eligible to complete a CIM professional qualification through a set of reduced modules. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.

Our students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/

The BBA Marketing Management is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree. Students will be exempt on an APL basis from:

CIM Certificate in Professional Marketing/Professional Digital Marketing (L4)
CIM Diploma in Professional Marketing (L6)
CIM Diploma in Professional Digital Marketing (L6)

With a relevant degree from a CIM Accredited Degree University, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5

CIM Qualifications

To discuss studying membership or CIM qualifications:
Phone: +44 (0)1628 427120
Email: [email protected]

Career Prospects

Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution.

Graduates can find a job in a variety of sectors such as financial services and banking, professional services (for example, accounting, insurance, legal), manufacturing, non-profit organisations, tertiary education, and in fashion and retail.

Occupational Profiles of Graduates with Examples

Marketing Specialist
Sales Manager
Marketing Manager
Brand Manager
Account Manager
Corporate Communications Manager
Product Marketing Manager
Corporate Social Responsibility Manager
Content Team Leader

Access to Further Studies
Graduates can be accepted into second cycle degrees (Master’s Degree).

Admission

Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).

TOEFL – 525 and above
Computer-based TOEFL – 193 and above
Internet-based TOEFL – 80 and above
IELTS – 6 and above
Cambridge Exams [First Certificate] – B and above
Cambridge Exams [Proficiency Certificate – C and above
GCSE English Language “O” Level – C and above
Michigan Examination of Proficiency in English (CaMLA) – Pass
Pearson PTE General – Level 3 and above
KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
Anglia – Level B2 and above
IEB Advances Programme English – Pass
Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above.

Assessment

Course assessment usually comprises of a final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, weekly critical thinking exercises/activities, case study analysis, weekly class participation (for conventional).

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

Upon successful completion of this program, the students should be able to:

Students will be demonstrating a deep knowledge and holistic understanding of marketing management principles and how these operate in close cooperation with all other operations of the organization, and how areas of corporate social responsibility, digital marketing, marketing communications, relationship and internal marketing, and consumer behavior are strategically integrated within an organization but also within the general local and international economy.
Students will be expected to develop strong research skills needed to gain insights into the marketplace and customers, use these insights for understanding consumer and customer behaviour and markets, and design marketing plans and offering products and services to address these varied needs of markets.
Students will be expected to formulate relevant marketing management plans, targeted to various markets, for effective actions pertaining to product and branding, pricing, marketing channels and communication decisions for maximum competitive advantage.

Academic Path

Section: A Major Requirements
ECTS: Min. 90 Max. 108
Notes:

Course ID	Course Title	ECTS Credits
MKTG-220	Technologies for the Social Web	6
MKTG-256	Web-Based Applications Development	6
MKTG-301	Social Media Marketing	6
MKTG-331	CSR and Sustainable Marketing	6
MKTG-350	Marketing for New Products	6
MKTG-370	Omnichannel Retailing	6
MKTG-375	Relationship Marketing and Internal Marketing	6
MKTG-380	Marketing of Services	6
MKTG-388	Small Firms and B2B Marketing	6
MKTG-390	Digital Marketing	6
MKTG-396	Marketing Research and Data Analytics	6
MKTG-397	Integrated Marketing Communications	6
MKTG-400	Brand Management	6
MKTG-405	Media Planning	6
MKTG-415	Neuromarketing and Artificial Intelligence	6
MKTG-491	International Marketing	6
MKTG-493	Strategic Marketing	6
MKTG-496	Consumer Behavior	6

Section: B Business Support Requirements
ECTS: Min. 66 Max. 66
Notes: Students may select to do BADM-439 or BADM-475 or BADM-493.

Course ID	Course Title	ECTS Credits
ACCT-110	Accounting I	6
ACCT-111	Accounting II	6
BADM-230	Business Law	6
BADM-234	Organizational Behavior	6
BADM-431	Research Methods in Business	6
BADM-439	Senior Simulation in Business	6
BADM-475	Strategy and Business Policy	6
BADM-493	Final Year Project	6
ECON-261	Principles of Microeconomics	6
ECON-262	Principles of Macroeconomics	6
FIN-266	Managerial Finance	6
MGT-281	Introduction to Management	6
MKTG-291	Marketing	6

Section: C Major Business Electives
ECTS: Min. 6 Max. 18
Notes: Complete section courses or any ACCT-, BADM-, COMM-, ECON-, FIN-, IMGT-, MIS-, MGT-, MKTG-, HOSP-, SPRT-, TRVL- course not taken as a major core or major requirement.

BADM-480, BADM-481 and BADM-491 may have a credit range of 2-6 ECTS

Course ID	Course Title	ECTS Credits
BADM-480	Task-Based Internship	2
BADM-481	Business Task Assignment	2
BADM-491	Special Topics in Business	2
MKTG-499	Marketing Practicum	6

Section: D Language Expression
ECTS: Min. 18 Max. 30
Notes:

(1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students may complete BADM-231 or BADM-332.

Course ID	Course Title	ECTS Credits
BADM-231	Business Communications	6
BADM-332	Technical Writing and Research	6
BENG-100	College English	6
COMM-200	Business and Professional Communication	6
ENGL-100	Basic Writing	6
ENGL-101	English Composition	6

Section: E Computer/MIS Electives
ECTS: Min. 12 Max. 18
Notes: Complete section courses or any COMP-, MIS- or MULT- courses.

Course ID	Course Title	ECTS Credits
COMP-150	Microcomputer Applications	6
COMP-151	Computer Fundamentals	6
MIS-151	Business Software Applications	6
MIS-215	Project Management	6
MIS-351	Information Systems Concepts	6
MIS-390	E-Business	6

Section: F Mathematics Electives
ECTS: Min. 12 Max. 24
Notes:

Course ID	Course Title	ECTS Credits
IMGT-486	Quantitative Methods	6
MATH-105	Intermediate Algebra	6
MATH-108	Finite Maths with Applied Calculus	6
MATH-221	Statistics I	6
MATH-321	Statistics II	6
MIS-270	Statistical Applications in Business	6

Section: G Humanities and Social Sciences Electives
ECTS: Min. 12 Max. 24
Notes: Complete section courses or any language course FREN-, GERM-, ITAL-, RUS-, SPAN- , GREK-, TURK-.

Course ID	Course Title	ECTS Credits
ANTH-105	Cultural Anthropology	6
ART-110	Introduction to Visual Arts	6
ART-111	Greek Art	6
BADM-121	Business Ethics	6
ENGL-102	Western World Literature and Composition	6
ESCI-200	Society and Environment	6
EUS-103	Modern European History and Politics	6
HIST-201	World History to 1500	6
HIST-260	Cyprus History and Culture	6
HIST-265	The US and World History Since 1945	6
MUCT-107	Music Appreciation	6
MUCT-110	Fundamentals of Music	6
PHIL-101	Introduction to Philosophy	6
PSCI-101	American National Government	6
PSY-110	General Psychology I	6
PSY-111	General Psychology II	6
PSY-210	Social Psychology	6
SOC-101	Principles of Sociology	6
UNIC-100	University Experience	6

Section: H Unallocated Courses
ECTS: Min. 0 Max. 0

Semester Breakdown

Semester 1

Course ID	Course Title	ECTS Credits
ACCT-110	Accounting I	6
BENG-100	College English	6
COMP-150	Microcomputer Applications	6
ECON-261	Principles of Microeconomics	6
MATH-105	Intermediate Algebra	6

Semester 2

Course ID	Course Title	ECTS Credits
ACCT-111	Accounting II	6
ECON-262	Principles of Macroeconomics	6
ENGL-100	Basic Writing	6
MATH-221	Statistics I	6
COMP-151	Computer Fundamentals	6

Semester 3

Course ID	Course Title	ECTS Credits
BADM-121	Business Ethics	6
ENGL-101	English Composition	6
MGT-281	Introduction to Management	6
PSY-110	General Psychology I	6
MKTG-291	Marketing	6

Semester 4

Course ID	Course Title	ECTS Credits
MIS-151	Business Software Applications	6
BADM-475	Strategy and Business Policy	6
BADM-234	Organizational Behavior	6
SOC-101	Principles of Sociology	6
MKTG-388	Small Firms and B2B Marketing	6

Semester 5

Course ID	Course Title	ECTS Credits
BADM-230	Business Law	6
MKTG-301	Social Media Marketing	6
MKTG-397	Integrated Marketing Communications	6
MKTG-350	Marketing for New Products	6
MKTG-491	International Marketing	6

Semester 6

Course ID	Course Title	ECTS Credits
BADM-431	Research Methods in Business	6
MKTG-380	Marketing of Services	6
MKTG-396	Marketing Research and Data Analytics	6
MKTG-331	CSR and Sustainable Marketing	6
MKTG-220	Technologies for the Social Web	6

Semester 7

Course ID	Course Title	ECTS Credits
MKTG-256	Web-Based Applications Development	6
MKTG-415	Neuromarketing and Artificial Intelligence	6
MKTG-499	Marketing Practicum	6
MKTG-390	Digital Marketing	6
MKTG-405	Media Planning	6

Semester 8

Course ID	Course Title	ECTS Credits
BADM-493	Final Year Project	6
MKTG-493	Strategic Marketing	6
MKTG-496	Consumer Behavior	6
MKTG-370	Omnichannel Retailing	6
MKTG-400	Brand Management	6

The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.