Marketing Management (BBA, 4 Years)
Duration | 4 years |
Qualification Awarded | Bachelor of Arts in Marketing Management |
Level of Qualification | Bachelor Degree (1st Cycle) |
Language of Instruction | English |
Mode of Study | Full-time or Part-time |
Minimum ECTS Credits | 240 |
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The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.
The main educational competency/learning goals of the program are to:
- Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
- Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
- Enable students to identify the critical role of consumers as being central within the marketing process.
- Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
- Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.
The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. (https://www.cim.co.uk/membership/)
The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5).
The partnership provides our students with exemptions on CIM qualifications in addition to their degree. CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. This makes our students eligible to complete a CIM professional qualification through a set of reduced modules. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.
Our students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/
The BBA Marketing Management is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree. Students will be exempt on an APL basis from:
- CIM Certificate in Professional Marketing/Professional Digital Marketing (L4)
- CIM Diploma in Professional Marketing (L6)
- CIM Diploma in Professional Digital Marketing (L6)
With a relevant degree from a CIM Accredited Degree University, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5
CIM Qualifications
To discuss studying membership or CIM qualifications:
Phone: +44 (0)1628 427120
Email: [email protected]
Career Prospects
Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution.
Graduates can find a job in a variety of sectors such as financial services and banking, professional services (for example, accounting, insurance, legal), manufacturing, non-profit organisations, tertiary education, and in fashion and retail.
Occupational Profiles of Graduates with Examples
- Marketing Specialist
- Sales Manager
- Marketing Manager
- Brand Manager
- Account Manager
- Corporate Communications Manager
- Product Marketing Manager
- Corporate Social Responsibility Manager
- Content Team Leader
Access to Further Studies
Graduates can be accepted into second cycle degrees (Master’s Degree).
Academic Admission
The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
- TOEFL – 525 and above
- Computer-based TOEFL – 193 and above
- Internet-based TOEFL – 80 and above
- IELTS – 6 and above
- Cambridge Exams [First Certificate] – B and above
- Cambridge Exams [Proficiency Certificate – C and above
- GCSE English Language “O” Level – C and above
- Michigan Examination of Proficiency in English (CaMLA) – Pass
- Pearson PTE General – Level 3 and above
- KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
- Anglia – Level B2 and above
- IEB Advances Programme English – Pass
- Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above.
Course assessment usually comprises of a final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, weekly critical thinking exercises/activities, case study analysis, weekly class participation (for conventional).
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
Upon successful completion of this program, the students should be able to:
- Students will be demonstrating a deep knowledge and holistic understanding of marketing management principles and how these operate in close cooperation with all other operations of the organization, and how areas of corporate social responsibility, digital marketing, marketing communications, relationship and internal marketing, and consumer behavior are strategically integrated within an organization but also within the general local and international economy.
- Students will be expected to develop strong research skills needed to gain insights into the marketplace and customers, use these insights for understanding consumer and customer behaviour and markets, and design marketing plans and offering products and services to address these varied needs of markets.
- Students will be expected to formulate relevant marketing management plans, targeted to various markets, for effective actions pertaining to product and branding, pricing, marketing channels and communication decisions for maximum competitive advantage.
Section: A Major Requirements
ECTS: Min. 90 Max. 108
Notes:
Course ID | Course Title | ECTS Credits |
---|---|---|
MKTG-220 | Technologies for the Social Web | 6 |
MKTG-256 | Web-Based Applications Development | 6 |
MKTG-301 | Social Media Marketing | 6 |
MKTG-331 | CSR and Sustainable Marketing | 6 |
MKTG-350 | Marketing for New Products | 6 |
MKTG-370 | Omnichannel Retailing | 6 |
MKTG-375 | Relationship Marketing and Internal Marketing | 6 |
MKTG-380 | Marketing of Services | 6 |
MKTG-388 | Small Firms and B2B Marketing | 6 |
MKTG-390 | Digital Marketing | 6 |
MKTG-396 | Marketing Research and Data Analytics | 6 |
MKTG-397 | Integrated Marketing Communications | 6 |
MKTG-400 | Brand Management | 6 |
MKTG-405 | Media Planning | 6 |
MKTG-415 | Neuromarketing and Artificial Intelligence | 6 |
MKTG-491 | International Marketing | 6 |
MKTG-493 | Strategic Marketing | 6 |
MKTG-496 | Consumer Behavior | 6 |
Section: B Business Support Requirements
ECTS: Min. 66 Max. 66
Notes: Students may select to do BADM-439 or BADM-475 or BADM-493.
Course ID | Course Title | ECTS Credits |
---|---|---|
ACCT-110 | Accounting I | 6 |
ACCT-111 | Accounting II | 6 |
BADM-230 | Business Law | 6 |
BADM-234 | Organizational Behavior | 6 |
BADM-431 | Research Methods in Business | 6 |
BADM-439 | Senior Simulation in Business | 6 |
BADM-475 | Strategy and Business Policy | 6 |
BADM-493 | Final Year Project | 6 |
ECON-261 | Principles of Microeconomics | 6 |
ECON-262 | Principles of Macroeconomics | 6 |
FIN-266 | Managerial Finance | 6 |
MGT-281 | Introduction to Management | 6 |
MKTG-291 | Marketing | 6 |
Section: C Major Business Electives
ECTS: Min. 6 Max. 18
Notes: Complete section courses or any ACCT-, BADM-, COMM-, ECON-, FIN-, IMGT-, MIS-, MGT-, MKTG-, HOSP-, SPRT-, TRVL- course not taken as a major core or major requirement.
BADM-480, BADM-481 and BADM-491 may have a credit range of 2-6 ECTS
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-480 | Task-Based Internship | 2 |
BADM-481 | Business Task Assignment | 2 |
BADM-491 | Special Topics in Business | 2 |
MKTG-499 | Marketing Practicum | 6 |
Section: D Language Expression
ECTS: Min. 18 Max. 30
Notes:
(1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students may complete BADM-231 or BADM-332.
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-231 | Business Communications | 6 |
BADM-332 | Technical Writing and Research | 6 |
BENG-100 | College English | 6 |
COMM-200 | Business and Professional Communication | 6 |
ENGL-100 | Basic Writing | 6 |
ENGL-101 | English Composition | 6 |
Section: E Computer/MIS Electives
ECTS: Min. 12 Max. 18
Notes: Complete section courses or any COMP-, MIS- or MULT- courses.
Course ID | Course Title | ECTS Credits |
---|---|---|
COMP-150 | Microcomputer Applications | 6 |
COMP-151 | Computer Fundamentals | 6 |
MIS-151 | Business Software Applications | 6 |
MIS-215 | Project Management | 6 |
MIS-351 | Information Systems Concepts | 6 |
MIS-390 | E-Business | 6 |
Section: F Mathematics Electives
ECTS: Min. 12 Max. 24
Notes:
Course ID | Course Title | ECTS Credits |
---|---|---|
IMGT-486 | Quantitative Methods | 6 |
MATH-105 | Intermediate Algebra | 6 |
MATH-108 | Finite Maths with Applied Calculus | 6 |
MATH-221 | Statistics I | 6 |
MATH-321 | Statistics II | 6 |
MIS-270 | Statistical Applications in Business | 6 |
Section: G Humanities and Social Sciences Electives
ECTS: Min. 12 Max. 24
Notes: Complete section courses or any language course FREN-, GERM-, ITAL-, RUS-, SPAN- , GREK-, TURK-.
Course ID | Course Title | ECTS Credits |
---|---|---|
ANTH-105 | Cultural Anthropology | 6 |
ART-110 | Introduction to Visual Arts | 6 |
ART-111 | Greek Art | 6 |
BADM-121 | Business Ethics | 6 |
ENGL-102 | Western World Literature and Composition | 6 |
ESCI-200 | Society and Environment | 6 |
EUS-103 | Modern European History and Politics | 6 |
HIST-201 | World History to 1500 | 6 |
HIST-260 | Cyprus History and Culture | 6 |
HIST-265 | The US and World History Since 1945 | 6 |
MUCT-107 | Music Appreciation | 6 |
MUCT-110 | Fundamentals of Music | 6 |
PHIL-101 | Introduction to Philosophy | 6 |
PSCI-101 | American National Government | 6 |
PSY-110 | General Psychology I | 6 |
PSY-111 | General Psychology II | 6 |
PSY-210 | Social Psychology | 6 |
SOC-101 | Principles of Sociology | 6 |
UNIC-100 | University Experience | 6 |
Section: H Unallocated Courses
ECTS: Min. 0 Max. 0
Semester 1
Course ID | Course Title | ECTS Credits |
---|---|---|
ACCT-110 | Accounting I | 6 |
BENG-100 | College English | 6 |
COMP-150 | Microcomputer Applications | 6 |
ECON-261 | Principles of Microeconomics | 6 |
MATH-105 | Intermediate Algebra | 6 |
Semester 2
Course ID | Course Title | ECTS Credits |
---|---|---|
ACCT-111 | Accounting II | 6 |
ECON-262 | Principles of Macroeconomics | 6 |
ENGL-100 | Basic Writing | 6 |
MATH-221 | Statistics I | 6 |
COMP-151 | Computer Fundamentals | 6 |
Semester 3
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-121 | Business Ethics | 6 |
ENGL-101 | English Composition | 6 |
MGT-281 | Introduction to Management | 6 |
PSY-110 | General Psychology I | 6 |
MKTG-291 | Marketing | 6 |
Semester 4
Course ID | Course Title | ECTS Credits |
---|---|---|
MIS-151 | Business Software Applications | 6 |
BADM-475 | Strategy and Business Policy | 6 |
BADM-234 | Organizational Behavior | 6 |
SOC-101 | Principles of Sociology | 6 |
MKTG-388 | Small Firms and B2B Marketing | 6 |
Semester 5
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-230 | Business Law | 6 |
MKTG-301 | Social Media Marketing | 6 |
MKTG-397 | Integrated Marketing Communications | 6 |
MKTG-350 | Marketing for New Products | 6 |
MKTG-491 | International Marketing | 6 |
Semester 6
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-431 | Research Methods in Business | 6 |
MKTG-380 | Marketing of Services | 6 |
MKTG-396 | Marketing Research and Data Analytics | 6 |
MKTG-331 | CSR and Sustainable Marketing | 6 |
MKTG-220 | Technologies for the Social Web | 6 |
Semester 7
Course ID | Course Title | ECTS Credits |
---|---|---|
MKTG-256 | Web-Based Applications Development | 6 |
MKTG-415 | Neuromarketing and Artificial Intelligence | 6 |
MKTG-499 | Marketing Practicum | 6 |
MKTG-390 | Digital Marketing | 6 |
MKTG-405 | Media Planning | 6 |
Semester 8
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-493 | Final Year Project | 6 |
MKTG-493 | Strategic Marketing | 6 |
MKTG-496 | Consumer Behavior | 6 |
MKTG-370 | Omnichannel Retailing | 6 |
MKTG-400 | Brand Management | 6 |
The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.