Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.

• IELTS – 6 and above
• Anglia Examinations – Advanced and above
• Cambridge GCE AS Level English Language – C and above
• Cambridge GCE English A Levels – C and above
• Cambridge IGCSE or GCSE English as a First language – C and above
• Cambridge IGCSE or GCSE English as a Second language – B and above
• IB English A: Literature SL & HL – 4 and above
• IB English Standard Level (SL) – 5 and above
• IB English High Level (HL) – 4 and above
• Michigan Language Assessment (also known as Proficiency of Michigan) – 650 and above
• Password Test – 6 and above
• TOEFL (IBT) – 60 and above
• Cambridge Exams (First Certificate) – 160 and above or Pass
• Cambridge Exams (Proficiency Certificate) – 180 and above or Pass

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, individual or/and group work, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Upon successful completion of this program, the students should be able to:

Learning Outcome 1: Students will be able to demonstrate a deep knowledge and holistic understanding of (a) marketing management principles and how these operate in close cooperation with all other operations of the organization, and (b) how areas of corporate social responsibility, digital marketing, marketing communications, relationship and internal marketing, and consumer behavior are strategically integrated within an organizaticon operating locally and internationally.

• LO 1.1: Critically evaluate marketing concepts and principles and their application in various decision-making processes of an organization to create customer value, build long-lasting relationships with key stakeholders, and achieve differentiation.
• LO 1.2: Analyze the macro and micro environmental forces and the various marketing opportunities, challenges and threats that may affect marketing decisions within and outside an organization, and the adapt to trends both locally and internationally that are changing the marketing landscape.
• LO 1.3: Support marketing’s role in customer-driven strategic planning and indicate the importance of measuring and managing marketing return on investment.

Learning Outcome 2: Students will be expected to develop strong research skills needed to gain insights into the marketplace and customers, use these insights for understanding consumer and customer behaviours and diverse markets, as well as design marketing plans, products, services, and brands to address these varied needs of markets.

• LO 2.1: Design effective marketing information systems to gather insights which will assist organizations in understanding, analyzing, and possibly adjusting marketing decision making to initiate likely needed organizational change to address and satisfy stakeholder needs.
• LO 2.2: Express ideas through the creation of digital content for effective marketing by implementing and assessing strategies for social media, design and evaluate the effectiveness of interactive web sites and analyze digital marketing strategies to increase web traffic flows, enhance visibility, increase consumer satisfaction and response rates.
• LO 2.3: Analyze market data to identify trends and opportunities for digital marketing strategies and be able to evaluate the effectiveness of various digital marketing tools and techniques in achieving business objectives.
• LO 2.4: Distinguish between the differ major types of buying decision behavior, appreciate the complexity of consumer behavior and the centrality of the consumer in the marketing process, and identify the stages in the buyer decision process for effective customer classification and impactful marketing decisions.
• LO 2.5: Differentiate between customer and business markets and apply varied marketing plans and actions to offer superior customer value.

Learning Outcome 3: Students will be expected to formulate relevant marketing management plans, targeted to various markets, for effective actions pertaining to product and branding, pricing, marketing channels and marketing communication decisions for maximum competitive advantage.

• LO 3.1: Create product and service adaptations but also engage in innovations for an organization to address the changing environment and evolving customer needs, parallel to maintaining strong branding and customer loyalty.
• LO 3.2: Devise successful pricing strategies to reflect quality standards, adapting to challenging financial markets while remaining profitable for stakeholders and retaining competitiveness.
• LO 3.3: Evaluate the pivotal role of selection and management of marketing channels, as well as operating effective logistics and supply chain management.
• LO 3.4: Develop carefully coordinated marketing communications aligning with the marketing and corporate goals of an organization and adapting promotion strategies to include new forms of media.

Section: A Major Requirements
ECTS: Min. 108 Max. 114
Notes:

Section: B Business Support Requirements
ECTS: Min. 66 Max. 66
Notes: Students may select to do BADM-439 or BADM-475 or BADM-493.

Section: C Major Business Electives
ECTS: Min. 18 Max. 18
Notes: Complete section courses or any ACCT-, BADM-, COMM-, ECON-, FIN-, IMGT-, MGT-,
MKTG-, TOUR-, THOM- course not taken as a major core or major requirement.

BADM-491, BADM-491A and BADM-491B may have a credit range of 2-6 ECTS.

Section: D Language Expression
ECTS: Min. 18 Max. 24
Notes:

(1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students may complete BADM-231 or BADM-332.

Section: E Computer/MIS Electives
ECTS: Min. 12 Max. 18
Notes: Complete section courses or any COMP-, MIS- courses.

Section: F Mathematics Electives
ECTS: Min. 12 Max. 24
Notes:

Section: G Humanities and Social Sciences Electives
ECTS: Min. 6 Max. 12
Notes: Complete section courses or any ART-, DES-, SOC-, PSY-, PHIL-, MULT-, or any language course FREN-, GERM-, ITAL-, RUS-, SPAN-, GREK-,TURK-, not taken in other sections.

Section: H Unallocated Courses
ECTS: Min. 0 Max. 0

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

NOTES:

The degree is accredited by the UK Chartered Institute of Marketing (CIM). This makes our students eligible to complete a CIM professional qualification through a set of reduced modules.

For students to be able to do that, they ARE REQUIRED TO take MKTG-291 Marketing, MGT-281 Introduction to Management, and BADM-480 Task-Based Internship Or MKTG-499 Marketing Practicum, PLUS 17 other Marketing (MKTG) Courses one of which can be the BADM-493 Final Year Thesis.

MKTG-396 MARKETING RESEARCH AND DATA ANALYTICS IS ALSO A REQUIRED COURSE EVEN THOUGH IT IS NOT INDICATED AS SUCH IN THE PATH, BUT ALL THE STUDENTS HAVE TO TAKE IT. THIS IS ESPECIALLY IMPORTANT IF THEY WANT TO DO THE BADM-493 FINAL YEAR PROJECT, WHICH REQUIRES THE STUDENT’S KNOWLEDGE AND UNDERSTANDING OF MARKET RESEARCH METHODOLOGY.