Ψηφιακή Επικοινωνία και Μέσα Μαζικής Ενημέρωσης
BA, 4 έτη
- Επιπεδο
- Πτυχίο (1ος Κύκλος Σπουδών)
- Διαρκεια
- 4 έτη
- Τιτλος Σπουδων
- Πτυχίο Ψηφιακής Επικοινωνίας και Μέσων Μαζικής Ενημέρωσης
- Ελαχιστες Ευρωπαϊκες Πιστωτικες Μοναδες (ECTS)
- 240
- Γλωσσα διδασκαλιας
- Αγγλική
- Μεθοδος φοιτησης
- Πλήρης ή Μερική Φοίτηση
- Πανεπιστημιουπολη
- Λευκωσία
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Πληροφορίες Προγράμματος
Overview
Profile of the Programme
Aims
- To prepare students of the Diploma and BA and B.Sc. degrees for employment in the broad areas of communications, particularly in Radio/TV and Press Journalism, as well as in areas of Corporate Communication, like Advertising, Public Relations and Marketing.
- To prepare students academically for continued MA studies in both the University of Nicosia M.A. Programme and in other English-speaking countries, USA and UK.
- To provide students with a well-rounded contemporary background in the media area, academic and practical, so they can become leading professionals in the communication business.
- To realise the above, the University of Nicosia aims at offering opportunities for practical applications in the University newspapers and in Cyprus radio and television channels, in commercial newspapers of the Cyprus market and in Public Relations and Corporate Communications Consultancies and Agencies.
Objectives
- To provide students with the technical expertise necessary for employment in professional Radio/TV stations, or other production units, in different capacities i.e. production, editing, camera work, script writing, etc.
- To give students a wide research background so they can work in different research capacities in media research being conducted in the market.
- To give students a well-organised theoretical background about the history and development of the media so they can work in media positions other than production in the market, or to pursue further academic studies.
Career Prospects
Graduates of the programme can be employed as online programme directors, social media strategists or public relations officers, reporters and producers in the mass media such as newspapers and magazines, public relations and advertising agencies, and state and private radio and TV channels. This programme will also prepare students to embark on careers in political communication and research and consultancy.
Access to Further Studies
Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree).
Admission
Academic Admission
The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.
- IELTS, 6 and above
- Anglia Examinations, Advanced and above
- Cambridge GCE AS Level English Language, C and above
- Cambridge GCE English A Levels, C and above
- Cambridge IGCSE or GCSE English as a First language, C and above
- Cambridge IGCSE or GCSE English as a Second language, B and above
- IB English A: Literature SL & HL, 4 and above
- IB English Standard Level (SL), 5 and above
- IB English High Level (HL), 4 and above
- Michigan Language Assessment (also known as Proficiency of Michigan), 650 and above
- Password Test, 6 and above
- TOEFL (IBT), 72 and above
- Cambridge Exams (First Certificate), 160 and above or Pass
- Cambridge Exams (Proficiency Certificate), 180 and above or Pass
Assessment
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
Graduation
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
Learning Outcomes
On completion of the programme the student will be able to:
- Develop Skills and Competences in the practice of Journalism
- Develop Skills and Competences in Radio Production
- Develop Skills and Competences in Television Production
- Develop Skills and Competences in advanced and new media production techniques, such as web pages, internet radio and podcasting
- Have conceptual knowledge of the different theoretical perspectives relating to Communication Studies and The Media
- Acquire and apply Research Skills and Competences in all the key areas of Communications Radio, TV, Printed Press and Internet
- Develop abilities to analyse and synthesise
- Learn the application of knowledge in practice
- Acquire practical knowledge of at least one foreign language
- Design and manage projects relevant to Communication studies
- Learn good practices pertaining to team work
- Enhance the development and achievement of quality in the profession
- Encourage leadership skills
- Be better equipped in relation to independent and more critical media analysis skills, particularly in relation to the challenges of media literacy
- Acquire a more global/European media background and perspective
- Pass on creative skills in all media fields based on experience and knowledge
- Be more sensitive to multiculturalism and tolerance of difference
- Prepare students for all the challenges of new media technologies
Academic Path
Semester Breakdown
Semester 1
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-116 | Audio Production | 6 |
| COMM-117 | Video Production | 6 |
| COMM-135A | Introduction to Communication Studies | 6 |
| COMM-190 | Film | 6 |
| ENGL-101 | English Composition | 6 |
Semester 2
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-125 | Journalism in the Digital Era | 6 |
| COMM-212 | Editing and Compositing in Digital Media | 6 |
| COMM-216 | Radio Production | 6 |
| COMM-398 | Integrated Marketing Communications | 6 |
| ART-110 | Introduction to Visual Arts | 6 |
Semester 3
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-220 | Writing for Digital Media | 6 |
| COMM-223 | Documentary Photography in the Digital Era | 6 |
| COMM-321 | Public Relations Principles | 6 |
| COMM-302 | Creative Production and Publishing | 6 |
| PSY-110 | General Psychology I | 6 |
Semester 4
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-322 | Public Relations Methods | 6 |
| COMM-241 | Communication and Media Research Methods | 6 |
| COMM-230 | Voice and Diction | 6 |
| SOC-101 | Principles of Sociology | 6 |
| PSY-111 | General Psychology II | 6 |
Semester 5
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-344 | Persuasion and Media Culture | 6 |
| COMM-384 | Digital Media and Youth Culture | 6 |
| COMM-391 | Digital Media Management | 6 |
| COMM-325 | Event Management | 6 |
| BADM-332 | Technical Writing and Research | 6 |
Semester 6
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-400 | Media Literacy | 6 |
| COMM-401 | Lifestyle and Fan-based Media | 6 |
| COMM-410 | Internet TV | 6 |
| COMM-415 | Internet Radio | 6 |
| ANTH-105 | Cultural Anthropology | 6 |
Semester 7
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-419 | Popular Music, Culture and Media | 6 |
| COMM-421 | Documentary Production | 6 |
| COMM-431 | Gender and Communication | 6 |
| COMM-442 | Communication Internship | 6 |
| MULT-160 | Introduction to Multimedia | 6 |
Semester 8
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-422 | PR Campaign Development and Management | 6 |
| COMM-440 | Communication Law and Media Ethics | 6 |
| COMM-441 | Media and Cultural Theory | 6 |
| COMM-490 | Senior Year Project | 6 |
| PSY-210 | Social Psychology | 6 |
The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.