Marketing (BBA, 4 Years)
|Qualification Awarded||Bachelor of Business Administration in Marketing|
|Level of Qualification||Bachelor Degree (1st Cycle)|
|Language of Instruction||English (First and second year courses offered also in Greek)|
|Mode of Study||Full-time or Part-time|
|Minimum ECTS Credits||240|
Profile of the Programme
The BBA Marketing programme aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.
Our University is listed as one of the UK Chartered Institute of Marketing (CIM) “University Partners”, enabling our students to be listed as Affiliate (Studying) Members with CIM. CIM is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. You can become a CIM Affiliate (Studying) Member whilst studying in the BBA Marketing program and gain access to many benefits that will support your university studies and help to develop your career. For more information click here: https://www.unic.ac.cy/ECTS_Syllabi/CIM_Affiliate_Flyer.pdf
The BBA Marketing program is currently the only undergraduate marketing program in Cyprus which is accredited by the UK Chartered Institute of Marketing and has a Graduate Gateway (GG). Students will be exempt on an APL basis from L4 Marketing. They will be required to pass two modules, Integrated Communications (Mandatory) plus one elective module to obtain the L4 Certificate in Professional Marketing (*).
Students will also be exempt on an APL basis for L6 Strategic Marketing. They will be required to pass two modules, Mastering Metrics (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing (*).
*For both cases the students must take and pass 17 Marketing courses from Section A of the Academic Path as well as MKTG-291 (Marketing), MGT-281 Introduction to Management and BADM-480 Task-Based Internship (must be Marketing focused).
Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution. Graduates can find a job in a variety of sectors such as the: financial services sector, professional services (accounting, insurance, legal, etc), manufacturing sector, non-profit organisations, tertiary education, medical sector, and in the retail sector
Access to Further Studies
Upon graduation, students have direct access to further studies, i.e. admission to a Master’s programme without the need to take any admission examinations or further examinations, or taking any foundation courses in order to be admitted.
The general admission requirement for entry to the undergraduate programme of study is a High School Leaving Certificate or equivalent qualification.
Regular Academic Admission
Regular admission to academic programmes requires a recognised High School Leaving Certificate with a grade of 7.5 out of 10 or 15 out of 20 or a rank in the top 50%, or equivalent qualifications.
Special Academic Admission
This category of admission may be offered to students who possess a High School Leaving Certificate but who do not have the stipulated grades or other requirements for regular admission.
English Language Proficiency
Students may be required to take NEPTON, UNIC’s English Placement Test at no charge, before registering for classes, unless they have passed an internationally recognized English examination which indicates their level of English proficiency.
Students with the following English qualifications will register directly for their academic programme of study:
- TOEFL – 500 and above
- Computer-based TOEFL – 173 and above
- Internet-based TOEFL – 61 and above
- IELTS – 5.5 and above
- Cambridge Exams [First Certificate] – B and above
- Cambridge Exams [Proficiency Certificate – C and above
- GCSE English Language “O” Level – C and above
- Michigan Examination of Proficiency in English Pass
- Michigan Examination of Competency in English Pass
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
On completion of the programme the student will be able to:
- Identify key marketing concepts and determine their relationships and their practical application in a variety of settin