Business Administration: Marketing Communications (BBA, 4 Years)
|Qualification Awarded||Bachelor of Business Adiministration|
|Level of Qualification||Bachelor Degree (1st Cycle)|
|Language of Instruction||English (First and second year courses offered also in Greek)|
|Mode of Study||Full-time or Part-time|
|Minimum ECTS Credits||240|
Profile of the Programme
- Gain expertise in Business Administration and in one of the following concentrations: Energy Oil and Gas Management; Entrepreneurship and Innovation; Finance and Economics; Human Resource Management; Information Systems and Social Media; Management; Marketing Communications; Public Administration; and Real Estate.
- Demonstrate knowledge of business processes and an ability to assess industry attractiveness, identify risks and opportunities of doing business in a global environment.
- Choose and apply appropriate quantitative or qualitative methodologies to analyse problems and utilise modern technological and analytical tools necessary to support decision-making in organisations.
- Develop leadership and organisational skills towards communicating vision, inspiring employees and promoting innovation and change.
- Identify and evaluate ethical issues and communicate justifiable resolutions for practical situations.
- Demonstrate proficiency in communication and develop teamwork skills.
Specific Concentration Objectives
- Gain the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
- Develop an understanding of the importance of integrating the various marketing communication tools.
- Understand the changes, trends and challenges in the area of marketing communications.
- Plan, implement and evaluate an integrated marketing communications program.
On successful completion of the programme graduates will be able to be employed in the private and public sector by different types of organisations such as financial service organisations, media companies, advertising agencies, and hotel and tourism organisations. Graduates can also gain employment in the retail and manufacturing sectors.
Access to Further Studies
Upon graduation, students may have direct access to further postgraduate (MBA, MSc, MA, MRes, MPhil and PhD) studies.
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
By the end of the programme the graduates will be able to:
- Manage issues related to an organisational environment and apply conceptual principles, methods and tools to solve business related problems
- Identify the increasing complex nature of global business and economy and its impact on the management and growth of an organisation.
- Streamline business processes and procedures to meet challenges and excel under intense competition.
- Adopt an ethical approach in the management of corporate practices to address and resolve heightened pressure from government bodies and international fora.
- Critically asses collected data, analyse and interpret findings to make informed decisions.
- Identify and use suitable research and business simulation tools.