Business Administration

Profile of the Programme

The Bachelor of Business Administration prepares future business professionals to lead organisations, create value and respond effectively to the challenges and opportunities of a rapidly changing global economy. Combining a comprehensive business education with technological competence, innovation and responsible leadership, the programme equips graduates with the knowledge, skills and mindset required to succeed in an increasingly AI-driven and digitally transformed business environment.

Artificial intelligence, automation and emerging technologies are reshaping how organisations operate, make decisions, engage with customers and create competitive advantage. The business leaders of tomorrow will need more than traditional management knowledge. They will need the ability to understand technological change, use data effectively, work alongside intelligent systems and lead organisations through continuous transformation.

The programme provides students with a strong foundation across all major areas of business, including management, strategy, marketing, finance, accounting, economics, operations management, entrepreneurship and organisational behaviour. This broad-based education enables students to understand how different business functions interact and how organisations create, deliver and sustain value in complex and competitive environments.

A distinctive feature of the programme is its emphasis on artificial intelligence and emerging technologies. AI is integrated throughout the curriculum, enabling students to explore how artificial intelligence, automation, data analytics and digital platforms are transforming business functions and industries. Students develop the ability to evaluate and apply AI-enabled solutions responsibly across areas such as decision-making, marketing, finance, human resource management, operations, strategy and entrepreneurship.

At the same time, the programme recognises that successful organisations require more than technological expertise. Students develop the human capabilities that remain essential in the future workplace, including critical thinking, creativity, communication, ethical judgement, collaboration and leadership. They learn how to combine technological understanding with sound business judgement to solve problems and create meaningful value.

Through applied learning, case studies, projects, simulations and engagement with real business challenges, students develop practical experience in analysing problems, making evidence-based decisions and responding to changing business environments. The programme also encourages an entrepreneurial and innovative mindset, enabling graduates to identify opportunities and contribute to organisational improvement across different sectors.

Graduates of the Bachelor of Business Administration are equipped with a balanced combination of business knowledge, AI literacy, analytical capabilities and leadership skills. They are prepared to contribute to organisations adopting new technologies, transforming their operations and seeking professionals who can effectively combine human insight with the possibilities offered by artificial intelligence.

The Bachelor of Business Administration is offered at UNIC Athens, located at Elliniko, in a modern, state-of-the-art campus designed to support innovation, collaboration and future-focused learning. Equipped with contemporary facilities and technology-enabled learning spaces, the campus reflects the programme’s emphasis on digital transformation, entrepreneurship and the future of business. Located in Athens, a dynamic European centre for business, innovation and culture, UNIC Athens provides students with opportunities to engage with organisations, industries and entrepreneurial ecosystems while developing the skills required for tomorrow’s business environment.

Career Prospects

Graduates of the Bachelor of Business Administration are prepared for employment and entrepreneurial opportunities across a wide range of industries and organisational settings. As businesses increasingly adopt artificial intelligence, automation and digital technologies, employers seek professionals who combine strong business foundations with technological awareness, analytical thinking and the ability to manage change.

Graduates may pursue careers in multinational corporations, domestic companies, financial institutions, consulting firms, technology companies, digital businesses, marketing organisations, operations and supply-chain organisations, start-ups, family businesses, non-profit organisations and public-sector organisations.

Indicative career paths include management trainee, business analyst, project coordinator, operations manager, marketing executive, human resource specialist, business development officer, digital transformation coordinator, consultant, entrepreneur and innovation specialist.

The programme prepares graduates to contribute to organisations implementing AI-enabled solutions, improving business processes, analysing data for decision-making and developing innovative approaches to business challenges. Their ability to combine business expertise with technological understanding enables them to support organisations navigating digital transformation and continuous change.

Beyond specific job roles, graduates develop transferable capabilities that remain essential in the future workplace, including strategic thinking, creativity, communication, ethical judgement, adaptability, collaboration and leadership. These skills enable them to continue learning, respond effectively to technological disruption and create value throughout their careers in an increasingly AI-enabled economy.

Access to Further Studies

Graduates of the Bachelor of Business Administration are well prepared to pursue further academic and professional development through postgraduate studies. The programme provides a strong foundation for admission to Second Cycle degrees (Master’s degrees), including MBA, MA, MSc and MPhil programmes, subject to the admission requirements of the relevant graduate school.

Graduates may continue their studies in areas including management, human resource management, finance, economics, marketing, entrepreneurship, business analytics, digital transformation and related disciplines. The programme also provides a suitable foundation for progression to doctoral studies, depending on the requirements of the relevant PhD programme.