Marketing Management
(BBA, 4 Years)
Duration
4 years
Qualification Awarded
Bachelor of Business Administration in Marketing Management
Level of Qualification
Bachelor Degree (1st Cycle)
Language of Instruction
English
Mode of Study
Full-time or Part-time
Minimum ECTs Credits
240
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Marketing Management (BBA, 4 Years)
| Duration | 4 years |
| Qualification Awarded | Bachelor of Arts in Marketing Management |
| Level of Qualification | Bachelor Degree (1st Cycle) |
| Language of Instruction | English |
| Mode of Study | Full-time or Part-time |
| Minimum ECTS Credits | 240 |
Programme Profile
In a world shaped by artificial intelligence, digital transformation, and constant change, turn your creativity, curiosity, and commercial insight into a career that builds brands, influences consumer choices, and solves real business challenges.
The Marketing Management programme at the University of Nicosia (UNIC Athens), prepares graduates to create value for organisations, customers, and society in a business environment influenced by innovation, AI, digitalisation, and sustainability.
Studying in an international, multicultural environment and through classes taught in English, students gain the global perspective and communication skills needed to work across markets, cultures, and industries. This international learning experience helps students understand cultural influences, consumer behaviour, and market dynamics across borders.
Supported by the University of Nicosia’s impressive international rankings and a 100% employment rate, the programme offers a strong foundation for students seeking a career with real opportunities and long-term relevance.
The programme combines strong foundations in marketing theory and business practice with contemporary developments in digital platforms, data-informed decision-making, workflow automation, and responsible marketing. Designed for the demands of a fast-changing digital economy, the programme brings together current marketing practices, AI, analytics, digital transformation, and sustainability. Students develop the knowledge and strategic outlook to understand markets, build meaningful customer relationships, develop brands, and design effective marketing strategies for local and international contexts.
Courses include Digital Marketing, Marketing Research and Data Analysis, AI Marketing, Social Media Marketing, Omnichannel Marketing, Neuromarketing, Consumer Behaviour, Corporate Social Responsibility and Sustainable Marketing, Global and International Marketing Strategies, and Services Marketing.
Applied learning is central to the student experience. Through practical projects, real-world business challenges, and engagement with the business sector, students learn how to turn marketing knowledge into effective solutions.
Every student completes a one-semester marketing internship, gaining practical experience and professional confidence in a workplace setting. Through UNIC Athens’ connections with the local business community, students can pursue internship opportunities across a broad range of sectors and industries. During their internship, students may contribute to social media campaign development, digital marketing initiatives, market research, consumer-insight projects, brand and communications activities, and marketing strategy development. This hands-on experience strengthens professional competencies, builds confidence, and provides a clear understanding of the marketing profession.
The programme’s strong applied focus, digital orientation, and alignment with current industry trends have resulted in accreditation by the UK Chartered Institute of Marketing, CIM, the world’s largest professional marketing association. It is currently the only undergraduate degree in Marketing Management in Cyprus and Greece accredited by CIM. Graduates receive exemptions from the CIM Certificate in Professional and Digital Marketing and the CIM Diploma in Professional and Digital Marketing.
Graduates are prepared for careers in marketing and communications, digital platforms, business and professional services, technology, tourism and hospitality, and other sectors experiencing technological, economic, and environmental transformation.
With a 100% employment rate, the programme demonstrates a strong connection to industry needs and its ability to prepare graduates for meaningful professional opportunities. Equipped with marketing knowledge, practical experience, digital capabilities, and an international perspective, graduates are ready to turn insight into innovation, lead change, and create lasting value for organisations and communities.
UK Chartered Institute of Marketing
The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries (https://www.cim.co.uk/).
The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5).
CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.
The partnership provides our students with exemptions on CIM qualifications (L3, L4 and L6) and makes them eligible to complete a CIM professional qualification through a set of reduced modules before and once they graduate. Students must gain a minimum of 2.2 (CPA) and meet the following criteria to be eligible for the exemptions: MGT-281 Introduction to Management, MKTG-499 Marketing Internship and 18 Marketing Courses.
During their studies at the university, our students are registered in the Marketing Club, which is brought to them by CIM. This is a global community for full-time students interested in career in marketing. It is designed to support their studies and preparation for the workplace, giving them access to essential marketing resources, tailored content and practical support including expert webinars and the latest marketing trends. For more information please visit: https://www.cim.co.uk/membership/our-community/marketing-club/
The BBA Marketing Management is currently the only undergraduate degree in Marketing Management in Greece and Cyprus, which is a CIM accredited degree. Students will be exempt on an APL basis from:
- CIM Foundation Certificate in Professional & Digital Marketing (L3)
- CIM Certificate in Professional & Digital Marketing (L4)
- CIM Diploma in Professional & Digital Marketing (L6)
Note: With a relevant degree from a CIM Accredited Degree University, students have up to five years from graduating to complete the additional module(s) to gain any CIM qualifications. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5
CIM Qualifications
To discuss CIM qualifications:
Phone: +44 (0)1628 427120
Email: [email protected]
Career Prospects
Employment Sectors for Graduates
Graduates of the program can work in public or private organizations, taking on roles as marketing consultants or marketing executives. It is among the most rapidly growing areas of business, both nationally and internationally.
Graduate-level career opportunities include roles in customer relationship management, advertising, product and brand management, business development, public relations, sales, market research and analytics, marketing strategy and planning, and distribution and channel management.
Indicative sectors in which our graduates can work include:
- Banking and financial services (banks, fintech, forex companies, insurance services)
- Tourism and hospitality (hotels, holiday resorts, airlines, cruise operators)
- Shipping and transportation (shipping companies, logistics, courier services)
- Telecommunications and technology
- Fast-moving consumer goods (FMCG) industries and food and beverages companies
- Retail and e-commerce (supermarket chains, department stores)
- Pharmaceutical companies
- Energy and environment (electricity companies, natural gas, renewable energy sources)
- Automotive industry and transportation sector
- Construction and real estate (property development companies, engineering and construction firms)
- Fashion, cosmetics, and luxury goods
- Mass media (advertising, digital marketing, public relations, event management)
- Entertainment, culture, and sports
- Non-profit organizations and international organizations
- Education and lifelong learning
In short, any business or organization that has, or wishes to develop, a marketing department can benefit from the knowledge and skills of the program’s graduates.
Access to Further Studies
Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree)
Postgraduate Studies
- MBA (Master of Business Administration)
- MSc in Digital Marketing
- MSc in Data Analytics
- MSc in Public Relations and Communication
- MSc in Product Management
Doctoral Studies (PhD)
- For those interested in an academic career in the field of marketing.
Professional Qualifications
The program holds professional accreditation from the UK’s Chartered Institute of Marketing (CIM).
Graduates may pursue one or more of the following professional qualifications:
- CIM Certificate in Professional & Digital Marketing (Level 4)
- CIM Diploma in Professional & Digital Marketing (Level 6)
- CIM Marketing Leadership Programme (Level 7)
- Postgraduate Diplomas in Marketing (Level 7)
Academic Admission
The minimum admission requirement for an Undergraduate (1st Cycle/Bachelor’s) Degree is a recognised High School Leaving Certificate (HSLC) or equivalent internationally recognized qualifications.
Students with a lower than 7.5/10 or 15/20 or equivalent, HSLC grade depending on the grading system of the country issuing the HSLC, are provided with extra academic guidance and monitoring during the first year of their studies.
Furthermore, applicants eligible for admission to undergraduate programmes under the Greek legal framework, which establishes minimum admission criteria, include:
a) Greek or foreign nationals holding a General High School Diploma (ΓΕ.Λ.) or a Vocational High School Diploma (ΕΠΑ.Λ.) with an average grade in the four (4) nationwide examination subjects equal to or greater than the minimum admission threshold. This threshold is determined by multiplying the lowest average grade among all examinees within a given scientific field by a coefficient of 0.8 in the year of participation.
b) Holders of equivalent secondary education diplomas from recognized foreign schools in Greece (level 4 of the National Qualifications Framework).
c) Holders of international secondary education diplomas issued by schools in Greece or abroad, foreign nationals with an equivalent high school diploma, or an equivalent vocational education qualification granting them the right to access higher education institutions in the country where they studied.
d) For graduates mentioned in point (a) before the academic year 2021-2022, as well as holders of a first-cycle degree, the terms and conditions for selection and admission are set by the parent institution (University of Nicosia) as outlined in the first paragraph of section 1.2.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study.
- IELTS – 6 and above
- Cambridge GCE AS Level English Language – C and above
- Cambridge GCE English A Levels – C and above
- Cambridge IGCSE or GCSE English as a First language – C and above
- Cambridge IGCSE or GCSE English as a Second language – B and above
- IB English A: Literature SL & HL – 4 and above
- IB English Standard Level (SL) – 5 and above
- IB English High Level (HL) – 4 and above
- Michigan Language Assessment (also known as Proficiency of Michigan) – 650 and above
- Password Test – 6 and above
- TOEFL (IBT) – 60 and above
- Cambridge Exams (First Certificate) – 160 and above or Pass
- Cambridge Exams (Proficiency Certificate) – 180 and above or Pass
For On-Campus (Face to Face Programmes):
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, individual or/and group work, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
Upon successful completion of this program, the students should be able to:
Learning Outcome 1: Demonstrate a comprehensive understanding of foundational marketing principles and tools, their alignment with broader organizational decisions, and the strategic integration of specialized marketing domains (corporate social responsibility, digital marketing, social media marketing, neuromarketing, marketing communications, relationship marketing, internal marketing, and consumer behavior).
- LO 1.1: Critically evaluate marketing principles and tools along with their application in organizational decision-making to create customer value, build long-lasting stakeholder relationships, and achieve competitive differentiation.
- LO 1.2: Analyze macro and micro environmental forces to identify emerging marketing opportunities and threats, evaluating how these factors directly shape and constrain marketing decisions.
- LO 1.3: Appraise the strategic role of marketing in customer-driven planning, focusing on how consumer behavior and specialized marketing sub-disciplines integrate to support broader organizational objectives.
Learning Outcome 2: Market Research and Value Creation Develop robust research skills to extract actionable marketplace insights; apply these insights to analyze consumer behavior across varied markets; and design targeted marketing plans, products, services, and brands that address specific market needs.
- LO 2.1: Design effective marketing information systems to gather actionable data, utilizing these insights to inform marketing decisions, drive strategic organizational change, and satisfy stakeholder needs.
- LO 2.2: Create compelling digital content and evaluate social media and website strategies to optimize web traffic, enhance brand visibility, and improve consumer satisfaction and response rates.
- LO 2.3: Analyze market data to identify trends and opportunities, and assess the effectiveness of specific digital marketing tools and techniques in achieving overarching business objectives.
- LO 2.4: Distinguish between major types of buying decision behavior, map the stages of the buyer decision process, and apply these consumer-centric frameworks to improve customer classification and marketing impact.
- LO 2.5: Differentiate between consumer and business markets, applying tailored marketing plans and tactical actions to deliver superior value in each distinct context.
Learning Outcome 3: Formulate targeted marketing management plans that optimize product development, branding, pricing, channel management, and marketing communications to achieve a sustainable competitive advantage across varied markets.
- LO 3.1: Design product and service innovations and adaptations that address shifting environmental factors and evolving customer needs, while simultaneously maintaining strong brand equity and customer loyalty.
- LO 3.2: Devise pricing strategies that accurately reflect quality standards and adapt to challenging financial conditions, ensuring sustained stakeholder profitability and market competitiveness.
- LO 3.3: Evaluate the strategic selection and management of marketing channels, integrating effective logistics and supply chain operations to optimize distribution networks.
- LO 3.4: Develop integrated marketing communication campaigns that strictly align with broader corporate goals, proactively adapting promotional strategies to leverage emerging media platforms.
Section: A Major Requirements
ECTS: Min. 108 Max. 114
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MKTG-220 | Technologies for the Social Web | 6 |
| MKTG-256 | Website Development Process | 6 |
| MKTG-292 | Marketing Management | 6 |
| MKTG-301 | Social Media Marketing | 6 |
| MKTG-331 | CSR and Sustainable Marketing | 6 |
| MKTG-350 | Marketing for New Products | 6 |
| MKTG-371 | Omnichannel Marketing | 6 |
| MKTG-375 | Relationship Marketing and Internal Marketing | 6 |
| MKTG-381 | Services Marketing | 6 |
| MKTG-388 | Small Firms and B2B Marketing | 6 |
| MKTG-390 | Digital Marketing | 6 |
| MKTG-396 | Marketing Research and Data Analytics | 6 |
| MKTG-397 | Integrated Marketing Communications | 6 |
| MKTG-400 | Brand Management | 6 |
| MKTG-405 | Media Planning | 6 |
| MKTG-415 | Neuromarketing | 6 |
| MKTG-420 | AI Marketing | 6 |
| MKTG-493 | Strategic Marketing | 6 |
| MKTG-494 | Global and International Marketing Strategies | 6 |
| MKTG-496 | Consumer Behavior | 6 |
Section: B Business Support Requirements
ECTS: Min. 66 Max. 66
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ACCT-110 | Accounting I | 6 |
| ACCT-111 | Accounting II | 6 |
| BADM-221 | Business Ethics and Corporate Social Responsibility | 6 |
| BADM-230 | Business Law | 6 |
| BADM-234 | Organizational Behavior | 6 |
| BADM-431 | Research Methods in Business | 6 |
| BADM-475 | Strategy and Business Policy | 6 |
| ECON-261 | Principles of Microeconomics | 6 |
| ECON-262 | Principles of Macroeconomics | 6 |
| FIN-266 | Managerial Finance | 6 |
| MGT-281 | Introduction to Management | 6 |
Section: C Major Business Electives
ECTS: Min. 18 Max. 18
Notes: Complete section courses or any ACCT-, BADM-, COMM-, ECON-, FIN-, IMGT-, MIS-, MGT-, MKTG-, HOSP-, SPRT-, TRVL- course not taken as a major core or major requirement.
BADM-491, BADM-491A and BADM-491B may have a credit range of 2-6 ECTS
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ACCT-211 | Managerial Accounting | 6 |
| BADM-491 | Special Topics in Business | 2 |
| BADM-491A | Special Topics in Business | 4 |
| BADM-491B | Special Topics in Business | 6 |
| MKTG-497 | Final Thesis in Marketing | 12 |
| MKTG-499 | Marketing Internship | 6 |
Section: D Language Expression
ECTS: Min. 18 Max. 30
Notes:
(1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students may complete BADM-231 or BADM-332.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| BADM-231 | Business Communications | 6 |
| BADM-332 | Technical Writing and Research | 6 |
| BENG-100 | College English | 6 |
| COMM-200 | Business and Professional Communication | 6 |
| ENGL-100 | Basic Writing | 6 |
| ENGL-101 | English Composition | 6 |
Section: E Computer/MIS Electives
ECTS: Min. 12 Max. 18
Notes: Complete section courses or any COMP-, MIS- courses.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMP-101 | Digital Literacy | 6 |
| MIS-151 | Business Software Applications | 6 |
| MIS-215 | Project Management | 6 |
| MIS-390 | E-Business | 6 |
| MIS-450 | Digital Transformation Management | 6 |
Section: F Mathematics Electives
ECTS: Min. 12 Max. 24
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MATH-105 | Intermediate Algebra | 6 |
| MATH-108 | Finite Maths with Applied Calculus | 6 |
| MATH-221 | Statistics I | 6 |
| MATH-321 | Statistics II | 6 |
Section: G Humanities and Social Sciences Electives
ECTS: Min. 6 Max. 12
Notes: Complete section courses or any ART-, DES-, SOC-, PSY-, PHIL-, MULT-, or any language course FREN-, GERM-, ITAL-, RUS-, SPAN-, GREK-, TURK-, not taken in other sections.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ART-281 | History of Art | 6 |
| DES-262 | Photography in the Digital World | 6 |
| MULT-160 | Introduction to Multimedia | 6 |
| MULT-161 | Interactive Design for Social Media | 6 |
| PHIL-101 | Introduction to Philosophy | 6 |
| PSY-110 | General Psychology I | 6 |
| PSY-111 | General Psychology II | 6 |
| PSY-210 | Social Psychology | 6 |
| SOC-101 | Principles of Sociology | 6 |
Semester 1
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ACCT-110 | Accounting I | 6 |
| ECON-261 | Principles of Microeconomics | 6 |
| COMP-101 | Digital Literacy | 6 |
| ENGL-101 | English Composition | 6 |
| MIS-151 | Business Software Applications | 6 |
Semester 2
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ACCT-111 | Accounting II | 6 |
| ECON-262 | Principles of Macroeconomics | 6 |
| COMM-200 | Business and Professional Communication | 6 |
| MKTG-220 | Technologies for the Social Web | 6 |
| BADM-332 | Technical Writing and Research | 6 |
Semester 3
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MKTG-292 | Marketing Management | 6 |
| BADM-230 | Business Law | 6 |
| MATH-221 | Statistics I | 6 |
| BADM-234 | Organizational Behavior | 6 |
| MGT-281 | Introduction to Management | 6 |
Semester 4
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| FIN-266 | Managerial Finance | 6 |
| MKTG-301 | Social Media Marketing | 6 |
| MATH-321 | Statistics II | 6 |
| MKTG-350 | Marketing for New Products | 6 |
| BADM-221 | Business Ethics and Corporate Social Responsibility | 6 |
Semester 5
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| BADM-431 | Research Methods in Business | 6 |
| MKTG-375 | Relationship Marketing and Internal Marketing | 6 |
| MKTG-388 | Small Firms and B2B Marketing | 6 |
| MKTG-396 | Marketing Research and Data Analytics | 6 |
| MKTG-397 | Integrated Marketing Communications | 6 |
Semester 6
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MKTG-381 | Services Marketing | 6 |
| MKTG-331 | CSR and Sustainable Marketing | 6 |
| MKTG-494 | Global and International Marketing Strategies | 6 |
| BADM-475 | Strategy and Business Policy | 6 |
| MKTG-390 | Digital Marketing | 6 |
Semester 7
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MKTG-497 | Final Thesis in Marketing | 12 |
| MKTG-420 | AI Marketing | 6 |
| MKTG-400 | Brand Management | 6 |
| MKTG-496 | Consumer Behavior | 6 |
| MKTG-499 | Marketing Internship | 6 |
Semester 8
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MKTG-497 | Final Thesis in Marketing | 12 |
| MKTG-493 | Strategic Marketing | 6 |
| MKTG-415 | Neuromarketing | 6 |
| MKTG-371 | Omnichannel Marketing | 6 |
| MKTG-405 | Media Planning | 6 |
The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.
