Academic Admission

The minimum admission requirement for an Undergraduate (1st Cycle/Bachelor’s) Degree is a recognised High School Leaving Certificate (HSLC) or equivalent internationally recognized qualifications.

Students with a lower than 7.5/10 or 15/20 or equivalent, HSLC grade depending on the grading system of the country issuing the HSLC, are provided with extra academic guidance and monitoring during the first year of their studies.

Furthermore, applicants eligible for admission to undergraduate programmes under the Greek legal framework, which establishes minimum admission criteria, include:

a) Greek or foreign nationals holding a General High School Diploma (ΓΕ.Λ.) or a Vocational High School Diploma (ΕΠΑ.Λ.) with an average grade in the four (4) nationwide examination subjects equal to or greater than the minimum admission threshold. This threshold is determined by multiplying the lowest average grade among all examinees within a given scientific field by a coefficient of 0.8 in the year of participation.

b) Holders of equivalent secondary education diplomas from recognized foreign schools in Greece (level 4 of the National Qualifications Framework).

c) Holders of international secondary education diplomas issued by schools in Greece or abroad, foreign nationals with an equivalent high school diploma, or an equivalent vocational education qualification granting them the right to access higher education institutions in the country where they studied.

d) For graduates mentioned in point (a) before the academic year 2021-2022, as well as holders of a first-cycle degree, the terms and conditions for selection and admission are set by the parent institution (University of Nicosia) as outlined in the first paragraph of section 1.2.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study.

• IELTS – 6 and above
• Cambridge GCE AS Level English Language – C and above
• Cambridge GCE English A Levels – C and above
• Cambridge IGCSE or GCSE English as a First language – C and above
• Cambridge IGCSE or GCSE English as a Second language – B and above
• IB English A: Literature SL & HL – 4 and above
• IB English Standard Level (SL) – 5 and above
• IB English High Level (HL) – 4 and above
• Michigan Language Assessment (also known as Proficiency of Michigan) – 650 and above
• Password Test – 6 and above
• TOEFL (IBT) – 60 and above
• Cambridge Exams (First Certificate) – 160 and above or Pass
• Cambridge Exams (Proficiency Certificate) – 180 and above or Pass

For On-Campus (Face to Face Programmes):

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, individual or/and group work, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Upon successful completion of this program, the students should be able to:

Learning Outcome 1: Demonstrate a comprehensive understanding of foundational marketing principles and tools, their alignment with broader organizational decisions, and the strategic integration of specialized marketing domains (corporate social responsibility, digital marketing, social media marketing, neuromarketing, marketing communications, relationship marketing, internal marketing, and consumer behavior).

• LO 1.1: Critically evaluate marketing principles and tools along with their application in organizational decision-making to create customer value, build long-lasting stakeholder relationships, and achieve competitive differentiation.
• LO 1.2: Analyze macro and micro environmental forces to identify emerging marketing opportunities and threats, evaluating how these factors directly shape and constrain marketing decisions.
• LO 1.3: Appraise the strategic role of marketing in customer-driven planning, focusing on how consumer behavior and specialized marketing sub-disciplines integrate to support broader organizational objectives.

Learning Outcome 2: Market Research and Value Creation Develop robust research skills to extract actionable marketplace insights; apply these insights to analyze consumer behavior across varied markets; and design targeted marketing plans, products, services, and brands that address specific market needs.

• LO 2.1: Design effective marketing information systems to gather actionable data, utilizing these insights to inform marketing decisions, drive strategic organizational change, and satisfy stakeholder needs.
• LO 2.2: Create compelling digital content and evaluate social media and website strategies to optimize web traffic, enhance brand visibility, and improve consumer satisfaction and response rates.
• LO 2.3: Analyze market data to identify trends and opportunities, and assess the effectiveness of specific digital marketing tools and techniques in achieving overarching business objectives.
• LO 2.4: Distinguish between major types of buying decision behavior, map the stages of the buyer decision process, and apply these consumer-centric frameworks to improve customer classification and marketing impact.
• LO 2.5: Differentiate between consumer and business markets, applying tailored marketing plans and tactical actions to deliver superior value in each distinct context.

Learning Outcome 3: Formulate targeted marketing management plans that optimize product development, branding, pricing, channel management, and marketing communications to achieve a sustainable competitive advantage across varied markets.

• LO 3.1: Design product and service innovations and adaptations that address shifting environmental factors and evolving customer needs, while simultaneously maintaining strong brand equity and customer loyalty.
• LO 3.2: Devise pricing strategies that accurately reflect quality standards and adapt to challenging financial conditions, ensuring sustained stakeholder profitability and market competitiveness.
• LO 3.3: Evaluate the strategic selection and management of marketing channels, integrating effective logistics and supply chain operations to optimize distribution networks.
• LO 3.4: Develop integrated marketing communication campaigns that strictly align with broader corporate goals, proactively adapting promotional strategies to leverage emerging media platforms.

Section: A Major Requirements

ECTS: Min. 108 Max. 114

Section: B Business Support Requirements

ECTS: Min. 66 Max. 66

Section: C Major Business Electives

ECTS: Min. 18 Max. 18
Notes: Complete section courses or any ACCT-, BADM-, COMM-, ECON-, FIN-, IMGT-, MIS-, MGT-, MKTG-, HOSP-, SPRT-, TRVL- course not taken as a major core or major requirement.

BADM-491, BADM-491A and BADM-491B may have a credit range of 2-6 ECTS

Section: D Language Expression

ECTS: Min. 18 Max. 30
Notes:

(1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students may complete BADM-231 or BADM-332.

Section: E Computer/MIS Electives

ECTS: Min. 12 Max. 18
Notes: Complete section courses or any COMP-, MIS- courses.

Section: F Mathematics Electives

ECTS: Min. 12 Max. 24

Section: G Humanities and Social Sciences Electives

ECTS: Min. 6 Max. 12
Notes: Complete section courses or any ART-, DES-, SOC-, PSY-, PHIL-, MULT-, or any language course FREN-, GERM-, ITAL-, RUS-, SPAN-, GREK-, TURK-, not taken in other sections.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.