The University of Nicosia’s Life Changing Ideas series presents a half-day summit exploring Strategy and Marketing in a World of Change.

Constant change defines the modern era, and leaders need agility and adaptability to ensure their teams thrive under pressure.

In this summit, you’ll explore how to develop strategy in a volatile and unpredictable world – deciding which changes to respond to and which to ignore, adjusting without diluting your firm’s strategic differentiation, embedding agility into your organization, energizing your people, giving autonomy without losing control, executing strategy changes effectively, and making experimentation an integral part of how you lead.

At the same time, you’ll discover how marketing and branding evolve in the age of AI—leveraging market orientation as your superpower, applying marketing fundamentals like segmentation, targeting, and positioning, differentiating your brand for distinctiveness, balancing long-term and short-term priorities, and navigating the post-purpose branding era. By combining strategic clarity with marketing mastery, you’ll leave ready to act decisively, innovate confidently, and create lasting impact.

Who Should Attend

• Team Leaders
• Managers
• Mid-Senior Level Leaders
• Executives & Decision-Makers
• Talent Preparing for Enhanced Organisational Impact

Agenda

• 13:30 Registration
• 14:05 Costas Markides: Strategy in a World of Continuous Change
• 15:00 Mark Ritson: Marketing & Branding in the age of AI
• 16:00 Networking Cocktail
• 16:30 Case Study Presentation from Markides and Ritson
• 17:00 Interactive Discussion with the Audience
• 18:00 Summit Ends

Featured Tutors

COSTAS MARKIDES

Professor of Strategy and Entrepreneurship
Holder of the Robert Bauman Chair in Strategic Leadership at London Business School

Costas Markides is internationally recognised for his work on strategic innovation, organisational agility, and business model innovation. Markides has been listed among the Thinkers 50, a global ranking of management thinkers, and has published several books on strategy, including the award-winning “All the Right Moves” and “Fast Second.” His book “Organising for the New Normal” explores how organisations can thrive in today’s new normal of continuous disruption. He advises leading organisations worldwide on navigating disruption and building adaptive strategies. Markides is a frequent keynote speaker at major conferences and executive education programmes.

Strategy in a World of Continuous Change will explore:

• How to develop strategy in such a volatile and unpredictable world
• How to decide what changes to respond to and what changes to ignore
• How to adjust to changes in the environment without diluting or undermining the firm’s strategic differentiation
• How to embed agility into the DNA of the organisation and energise people
• How to give autonomy to people without losing control: the importance of strategic clarity
• How to execute a strategy change
• How to make experimentation an integral part of strategy

MARK RITSON

Leading Authority on Brand Strategy and Marketing
former Marketing Professor

Mark Ritson is the creator and owner of the world-famous Mini MBA. His Mini MBA now counts nearly 50,000 alumni and operates in 40 countries. An award-winning columnist, Ritson has been PPA Columnist of the Year in the British press awards a record seven times. He’s served on the faculty at London Business School, Minnesota and Melbourne and as a visiting professor at MIT.

Marketing and Branding in the Age of AI will explore:

• Market orientation as a marketer’s superpower
• Marketing fundamentals remain central
• Continued relevance of market segmentation, targeting, and positioning
• Brand differentiation and distinctiveness
• The long and the short of it
• The post-purpose branding era
• The implications of AI

Life Changing Ideas is a series of executive education events that brings contemporary and impactful concepts to business leaders through keynotes, masterclasses, workshops, and summits. The series aims to provide executives with insights and tools for organisational success.

For more information and registration: https://www.unic.ac.cy/ideas/the-experience-summit-2026/