March 2024
The School of Veterinary Medicine’s campaign, ‘Inspiring positive change for animals’, is an initiative aimed at raising awareness and promoting animal welfare through a series of short, engaging videos. Launched in October 2023, this campaign uses social media to reach a wide audience, reflecting an innovative approach to education and advocacy in the digital age.
The series of 14 videos, each lasting 30 seconds and scheduled for release from October 2023 to May 2024, is a testament to the School’s commitment to the One Health initiative. This concept underscores the critical connection between human, animal, and environmental health, advocating for a holistic approach to health and well-being. By focusing on themes such as responsible pet ownership, wildlife conservation, and biodiversity, the campaign not only educates but also aims to inspire action towards more empathetic animal care and environmental conservation.
Each video comes with a theme description and is supported by corresponding social media posts to amplify the message.