Foundations
Typography
A two-family system: Futura, geometric and near-monoline, for display and headlines, and Osnova Pro, a warmer humanist sans, for body. Futura with tabular figures handles data and version strings.
The Families
All seven Osnova Pro files, five uprights and two italics, are on Downloads: singly, or as one archive.
The EVOLVE wordmark is a separate case: drawn in Futura Light and supplied as artwork. Never re-typeset it; see Logo & Symbol. The manual set headlines in Jost, as a web stand-in for Futura. On unic.ac.cy Evolve is set in Futura itself, the university's own licensed files, so the stand-in is not needed.
Special Usage: the Lecture Series Serif
The Evolve Lecture Series graphics introduce one deliberate exception to the two-family system: speaker names are set in a classic high-contrast serif, Times New Roman, which lends the guest billing a poster-like, editorial gravity against the deep-violet canvas. It is reserved only for speaker names on Series collateral; never use it for product UI, body copy or general headlines.
One serif, one job. Everything else on a Series graphic (role, lecture title, body and meta) stays in Futura and Osnova Pro. See the layouts in Brand in Use.
Type Scale
Headlines are Futura in Title Case, over a lowercase categorical sub-head; body is Osnova Pro. The ramp is fluid: sizes below show the desktop end of each clamp.
Weights & Character
abcdefghijklmnopqrstuvwxyz
0123456789 & - → · % £ € @ ?
The Eyebrow Rhythm
The brand’s signature heading pattern: a small all-caps eyebrow, a sentence-case headline, then body. Repeat it across sections, slides and pages.
Layer 1 · Data
Meaningful Data for Prediction
Most health data is collected after the fact or in narrow clinical settings. Evolve is built around free-living conditions, measured where life actually happens.
| Role | Family | Weight | Case | Tracking |
|---|---|---|---|---|
| Eyebrow | Futura | 500 | UPPERCASE | 0.18em |
| Headline | Futura | 300 to 400 | Title Case | −0.01em |
| Body | Osnova Pro | 400 | Sentence case | 0 |
| Stat / data | Futura | 300 | - | −0.02em |
| Label / meta | Futura, tabular figures | 500 | UPPERCASE | 0.02em |
Setting Rules
Do
- Pair Futura headlines with Osnova Pro body
- Keep headlines in Title Case
- Use British spelling throughout
- Apply
text-wrap: prettyto body
Don’t
- Set long headlines in ALL CAPS
- Substitute Inter, Roboto or Arial
- Use exclamation marks or emoji
- Set body copy below 14px / 12pt