Expression
Imagery & Backgrounds
Dark, cool, scientific. Particle, wave and molecular textures over a deep-space canvas are the brand’s signature. Imagery is used with restraint: full-bleed in hero moments, never as decoration in body sections.
Particle Textures
Four official hero textures, extracted from the brand materials. Use full-bleed behind title and hero content, with a scrim for text contrast.
Text over Imagery
Always lay a deep-space scrim over photography before setting type: a left-to-right or bottom-up gradient from rgba(7,7,26,0.86) keeps text at AA contrast.
The Ellinikon · Athens Riviera
A real-world setting at meaningful scale
The operating loop runs where life actually happens: across campuses, hospitals, hospitality and residential environments.
Photography Vibe
When photographing people or places (partner work, lectures, the district), keep it clean, well-lit and unfiltered. Deep blues and violets dominate; bokeh, soft focus and lens flare are on-brand.
Dark, cool, scientific. Molecular and wave textures, deep blue and violet palette.
No warm-orange / sunset palettes, no film grain, no vintage processing.
No hand-drawn illustrations. This is a scientific platform: let photography, texture and the symbol carry the visual load.
Motion
Subtle, slow, scientific. Particle drift and gentle fades on a long tail-out easing. No bounces, no springs, no overshoot.
| Token | Value | Use |
|---|---|---|
| Easing | cubic-bezier(0.16, 1, 0.30, 1) | Signature long tail-out |
| UI duration | 240ms | Buttons, hovers, toggles |
| Layout | 420ms | Section / page transitions |
| Particle drift | 1.2 to 2s+ | Hero ambience (looping) |