LCI Influence Summit 2025: Understanding the Science of Persuasion
The University of Nicosia’s Life Changing Ideas series presents a half-day summit exploring the psychology and science behind effective influence and persuasion in professional decision-making.
Date: 6 February 2025
Time: 13:30 – 18:15
Venue: Discovery Hall, University of Nicosia
Format: Available in-person and online
Programme Overview
Understanding Influence
Steve Martin, author and faculty member at Columbia Business School, examines contemporary research on influence effectiveness, addressing common misconceptions in professional persuasion techniques.
The Influence Equation
The summit introduces a scientific framework for developing influence strategies, focusing on the interaction between emotion, economics, and evidence in decision-making processes.
Transformational Change
Dr Keith O’Brien presents insights on creating sustainable organisational change, drawing from case studies in technology and healthcare sectors. His session explores the transition from transactional influence to lasting behavioral transformation.
Trust-Building in Professional Communications
The programme concludes with a joint session examining strategies for building trust while maintaining effectiveness in rapid-paced professional environments.
Featured Speakers
Steve Martin
- Faculty member, Columbia Business School
- Author, “Yes! 50 Secrets from the Science of Persuasion”
- Specialist in behavioral science application
Dr Keith O’Brien
- Expert in persuasive technology
- Specialist in organisational behavior
- Researcher in practical behavioral change
About Life Changing Ideas
Life Changing Ideas is a series of executive education events that brings contemporary and impactful concepts to business leaders through keynotes, masterclasses, workshops, and summits. The series aims to provide executives with insights and tools for organisational success.
For more information and registration: www.unic.ac.cy/ideas/the-experience-summit-2025
