Sports marketing is a way to connect with potential customers through a shared love of sports. By using sports as a platform, sport organizations attract sponsors and sponsors reach out to people who might not otherwise be exposed to their brand. The key is to align the company’s values with the values of the sport so that the two can reinforce each other.

Students, through a Q&A session with a sports industry executive, will have the opportunity to assess contemporary concerns and existing developments within the field of marketing both in the local and international sports markets.

Language: English

Executive Speaker:
Mr. Georgios Korellis
Position: Head of Education and Training
Organisation: Cyprus National Olympic Committee

BIO:
Mr. Korellis is the Head of the Education and Training Department of the Cyprus Olympic Committee,  also serving as the deputy chair of the Development and Cooperation Committee of the European Olympic Academies. He holds a bachelor’s degree in Sports Science from the Aristotle University of Thessaloniki, a Master’s degree in Sports Sciences from the University of Nebraska in the USA, and a Master’s degree in Business Administration. He is a level 5 Vocational Training Instructor Certified by HRDA, and a certified business consultant by a professional body in the USA. Additionally, he also holds an Executive Master in Sport Organization Management from the International Olympic Committee and the University of Ottawa in Canada. He is an international speaker on topics related to leadership, team building, and maximizing workplace performance. Mr Korellis was a 3rd European Champion in the Olympic sport of Taekwondo and a national champion in windsurfing. He published his first book titled “Dominate” which presents business strategies aiming to help corporations lead the market during times of crisis.