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Everyone has something they want to change.

Employees want to change their boss’ mind and leaders want to change organizations. Marketers want to change customers’ minds and spouses want to change their partner’s opinion. Parents want to change their children’s’ behaviour, start-ups want to change industries, and non-profits want to change the world. But change is hard. We push and push, but often nothing happens.

Could there be a better way?

Jonah Berger will talk about:

  • Why certain words are more impactful than others
  • Why they are better at changing minds
  • Engaging audiences
  • Driving action
  • How can we take advantage of their power

Jonah Berger

World-Renowned Marketing Expert, New York Times Bestselling Author

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, word of mouth, social influence, consumer behaviour, and how products, ideas, and behaviours catch on.

He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest-rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.
Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst.

Berger often keynotes major conferences and events, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.


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