Dr Evi Dekoulou
Department of Marketing
School of Business
One of the most valuable intangible assets of a company is its brands, and it is incumbent on marketing to properly manage their value. In this webinar, we are going to explore the critical significance of branding for contemporary business world and share some best practices that companies implement for effective brand management.
The online seminar is free and open to all, but it is aimed primarily at gymnasium and high school students, university students as well as industry professionals.
For more information about the Marketing programme click here.