Life Changing Ideas, the pioneering series of talks by the University of Nicosia and Globaltraining, is hosting Steve Martin this month. Steve is CEO of Influence at Work, UK, and Visiting Professor of Behavioural Science, at the Columbia University Graduate School of Business.
His talk on 21 November 2019 will explore the fascinating and highly applicable world of persuasion science and demonstrate how, by following a set of scientifically validated approaches, anyone can significantly increase their ability to influence and persuade others in an entirely ethical and sustainable way.
In addition to exploring the science and practice of influence, Steve will also offer up insights from his brand new, timely book “Messengers”, which is a fascinating exploration of why some people in society are listened to and why others are ignored.
More specifically, his talk will address:
- Why some people are believed yet others dismissed, even when their message is the same
- What Messengers (i.e. individuals who seem able to effortlessly attract attention and inspire change) are actually doing
- What over 70 years of Persuasion Science teaches us about the most effective ways to gain influence and effect change
For further information and to buy your tickets online, visit the Life Changing Ideas: www.ideas.unic.ac.cy or contact us at 77778030.