Influencer Marketing from Beginning to End: How we need to rethink our success and why entrepreneurship is not for everyone.
Building on extended knowledge and understanding of digital marketing and associated business practices and theories of the audience, this talk offers the opportunity to analyse present digital marketing strategies and influencer marketing tactics while at the same time develop scenarios of the future of communications.
The audience will be encouraged to utilise elements of digital marketing and management, influencer marketing, e-commerce, digital campaigns, problem-solving and creative communication towards the development of a strategic marketing initiative and implementation plan for businesses and start-ups.
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Matthew Zorpas is a Cypriot London-based creative consultant. He graduated with a BA in Public Relations from London College of Communications and with an MSc in Global Media and Communication from London School of Economics. In 2012 he founded TheGentlemanBlogger and has since collaborated with a vast selection of respected brands such as Bentley, Hugo BOSS, Harrods, Tods, LabSeries, Johnnie Walker, Hackett, Massimo Dutti, Clinique, Montblanc and Bicester Village to name a few. Developing audiovisual material for brands such as Cutler and Gross, IWC Schaffhausen, Dsquared, and Mini Cooper. He has teamed up with Canary Islands Tourist Board, InterContinental Hotels & Resorts, Jumeirah Hotel & Resorts as part of travel partnerships exploring destinations and earthly paradises. Matthew was friends of the brand for IWC for two years and notably fronted the Gianfranco Ferré Fragrance worldwide campaign in 2016. 2017 was a seminal year with expanding his scope by becoming Nespresso Global Ambassador for 2018, a Breitling Global Ambassador, whilst also collaborating with furniture brand none other than Kartell as well as consulting the refurbishment of The Trafalgar St. James, whilst also promoting the expansion of Heathrow Duty-Free shopping in Terminal 5 with the introduction of Personal Shopping.
As an embassador of men’s style, Matthew has been recognised as one of the Best Dressed Men in Britain by Esquire magazine UK in 2010 while GQ Taiwan named him one of the top best dressed men in the world for 2013. More recently British GQ crowned him one of the top ten best dressed men on instagram and honorably made him a judge for the British GQ Grooming Awards 2017. Apart from being a fulltime gentleman and running TheGentlemanBlogger, Matthew teaches luxury management and digital marketing at the international Istituto Marangoni in London. He also contributes to London College of Fashion, Regents College, Winchester School of Arts and PUC-rio in Brazil.
