UNIC MANIFESTO
Our history is in Nicosia, an ancient hub where trading networks met.
Our future is expanding our networks across the globe, across other hubs, physical and virtual.
WHO WE ARE
We are the largest university in Cyprus, with more than 14,000 students from over 100 countries across the globe.
VISION
Our positioning – gathering all important points into a phrase with vision.
This is not a tagline or a slogan.
It is a belief and a statement to inspire the look, feel and voice of our communications.
VOICE
We are smart, inviting, innovative, honest, global, confident, socially conscious and we have to say it.
Our voice creates consistency in how content is delivered. Keep these words in mind when creating communications to maintain a consistent, distinct tone of voice and ensure it reflects UNIC’s vision.
We are not
cliché
WE ARE FRESH AND INNOVATIVE. IT IS IMPORTANT TO SAY IT.
doubtful
WE ARE CERTAIN AND GENUINE.
superficial
WE ARE SENSIBLE AND SMART.
Always use words that are simple and direct.
Be bold.