The way we use type is crucial to making our designs look professional. Use these tips to make sure the typography is consistent.
Line spacing, called leading, is essential to setting professional-looking type that is easy to read. Leading should be set tight, but not too tight.
Correct letter spacing, called tracking, is needed to make type legible. The Futura Family should always be tracked slightly tighter than the default setting, and optical kerning should be used when available.
For comfortable reading, we recommend flush left body copy, with approximately seven to ten words per line. In that way word spacing will look better and reader won’t get tired. Avoid hyphenation.