In October 2023, UNIC School of Veterinary Medicine launched an awareness campaign aimed at promoting animal welfare and fostering human empathy towards animals. Running until June 2024, the campaign featured a series of 15 short videos under the slogan “Inspiring Positive Change for Animals.” Each video was crafted to highlight a specific aspect of animal welfare, offering viewers valuable insights and practical advice to its viewers.
The videos showcased a variety of animals, including cats, bees, horses, dolphins, parrots, cows, dogs, and elephants. One video, dedicated to cats, explored the unique behavioural traits of felines and how understanding these can enhance their care. Another, focused on bees, emphasising their critical role in the ecosystem and urging humans to take measures to protect them. The video on horses delved into their significance in companionship and therapy and their ability to convey emotions through facial expressions, while the one on dolphins highlighted the intelligence and social complexity of these marine mammals. Parrots were featured for their remarkable problem-solving skills and communication abilities, while cows were appraised for their strong maternal bonds and strong memory. The videos on dogs and elephants brought attention to their deep emotional lives and the importance of their conservation.
Tailored for the school’s social media platforms on Facebook, Instagram, LinkedIn, and YouTube, these videos highlighted the institution’s unwavering dedication to making a positive difference in society. By leveraging the power of digital media, the University of Nicosia School of Veterinary Medicine aimed to reach a wide audience, spreading awareness and inspiring positive change.