Manuel Machado

Chief Business Officer (CBO)

Shirtum

Manuel is a dynamic strategist specializing in the intersection of Web2.5, Web3, and traditional markets. At Shirtum®, he spearheads product and market engagement strategies, forging partnerships between sports organizations, brands, and innovative Web3 players to create multichannel experiences spanning Web2, Web3, the Metaverse, and the physical world. As an AI, Web3, and Metaverse business advisor at the Intema Investment Fund, Manuel guides startups and corporations through digital transformation. At Inovexus, he mentors tech founders, supporting global growth and scaling strategies. A co-founder and expert member of blockchain initiatives such as Alastria, EUBOF, and the Digital Euro Association, Manuel is passionate about advancing decentralized infrastructure and Bitcoin's potential to shape a fairer society and economy.