Course Syllabi: AI Suggestions For Consideration
Improving the organisation with AI.
Some of the things AI has to offer
The use of AI and complex interactive prompting to possibly enhance aspects of course syllabi is an area the Technology Enhanced Learning Centre is currently researching. Faculty feedback is invaluable, as it helps further AI prompt development. Therefore, we would be more than grateful should any faculty be interested in giving feedback on an AI-generated version of their syllabi.
Some of the key AI enhancements/suggestions include:
- Refinement of descriptive English used.
- For learning objectives and learning outcomes, use of a wider variety of Blooms Taxonomy verbs, particularly higher-order verbs.
- Suggestions for consideration of optional/additional learning content.
- Suggestions for consideration of optional/additional learning activities, teaching methods and assessment methods that relate to teaching the content specifically. Moreover, such ideas are presented in separate learning-activity, teaching-method and assessment-method sections
- Suggestions for consideration of optional/additional reading, recommended reading, and other e.g. journals. Use of ScholarAI to get current most up-to-date literature.
- Possible content slide generation possible, if requested.
If you're interested to find out more, contact TELC.
Some of the things AI has to offer
The use of AI and complex interactive prompting to possibly enhance aspects of course syllabi is an area the Technology Enhanced Learning Centre is currently researching. Faculty feedback is invaluable, as it helps further AI prompt development. Therefore, we would be more than grateful should any faculty be interested in giving feedback on an AI-generated version of their syllabi.
Some of the key AI enhancements/suggestions include:
- Refinement of descriptive English used.
- For learning objectives and learning outcomes, use of a wider variety of Blooms Taxonomy verbs, particularly higher-order verbs.
- Suggestions for consideration of optional/additional learning content.
- Suggestions for consideration of optional/additional learning activities, teaching methods and assessment methods that relate to teaching the content specifically. Moreover, such ideas are presented in separate learning-activity, teaching-method and assessment-method sections
- Suggestions for consideration of optional/additional reading, recommended reading, and other e.g. journals. Use of ScholarAI to get current most up-to-date literature.
- Possible content slide generation possible, if requested.
If you're interested to find out more, contact TELC.
Hypothetical Course Syllabus Example (Completely Generated by AI)
This course, Strategic Marketing, is a central component of the Master in Business Administration program at the University of Nicosia. The course provides an in-depth study of key concepts and strategies used in contemporary marketing. It is designed to enhance understanding and application of marketing strategies relating to segmentation, targeting, positioning, and the design of the marketing mix (Product, Price, Place, Promotion). Critical thinking skills will be reinforced through case analyses, discussions, and the application of learned concepts to real-world scenarios. The course aims to equip students with the essential marketing tools and frameworks to make informed marketing decisions and enable them to emerge as successful marketing strategists.
This course aims to:
- Analyze and understand the strategic role of marketing in an organization.
- Evaluate and use marketing research data in strategic decision-making.
- Design a strategic marketing plan.
- Assess and describe the nature and role of marketing strategy in domestic and international markets.
- Identify and evaluate contemporary issues and challenges in strategic marketing.
- Generate and critically assess both traditional and digital marketing strategies.
- Develop complex problem-solving skills necessary for strategic marketing decision-making.
Upon completion of this course, students will be able to:
- Demonstrate a comprehensive understanding of the strategic role of marketing in an organization.
- Evaluate the role of market research data in strategic decision-making.
- Design integrated marketing strategies that address specific business scenarios.
- Apply marketing theories and concepts to real-world business situations.
- Manage the development, implementation, and evaluation of a strategic marketing plan.
- Assess the impact and implications of contemporary issues and challenges in strategic marketing.
- Utilise skills necessary for critical thinking, analysis, synthesis in the field of strategic marketing.
The order of these activities is designed to follow a logical progression from understanding the basics of strategic marketing to the application of complex strategies. The various topics originally start with the foundational knowledge needed, leading to the understanding of the complex topics such as Influencer Marketing and Omni-channel marketing strategies. As we progress through the course, more comprehensive, integrative topics, such as Integrated Marketing Communications, are introduced, requiring students to apply the knowledge and strategies learned from the prior weeks. This progression is meant to facilitate the students' understanding at a pace that enhances their learning experience.
1. Introduction to Strategic Marketing: This topic offers an insightful overview of strategic marketing, highlighting its significance and alignment with the overall business strategy.
2. Market Research in Decision Making: Here, we'll explore the pivotal role of market research in shaping informed marketing decisions and strategies. |
13. Product Portfolio Analysis: This topic scrutinizes the analysis of a company's product portfolio.
14. Marketing Performance Metrics: Here, we'll learn about various metrics to gauge the performance of marketing activities. |
3. Marketing Information Systems: This section delves into the utilization of marketing information systems for collecting, storing, analyzing, and distributing marketing data. | 15. Marketing and Corporate Social Responsibility: This section emphasizes the role of marketing in corporate social responsibility. |
4. Consumer Behavior Analysis: This topic uncovers the intricacies of consumer behavior and its influence on marketing strategies. | 16. Strategic Customer Relationship Management: This topic explores strategies for managing customer relationships. |
5. Market Segmentation, Targeting, and Positioning: We'll examine the process of market segmentation, targeting specific segments, and positioning the product/service in the consumer's mind. | 17. New Product Development and Life Cycle Strategies: We'll understand the process of new product development and life cycle strategies. |
6. Product Differentiation and Brand Strategy: This section illuminates strategies for differentiating products and crafting a robust brand. | 18. Retail and Wholesale Strategy: This section outlines strategies for retail and wholesale marketing. |
7. Pricing Strategies: This topic investigates various pricing strategies and the factors that influence pricing decisions. | 19. Service Marketing Strategies: This topic probes into strategies for marketing services. |
8. Distribution Channel Decisions: Here, we'll discuss different distribution channels and the art of making effective distribution decisions. | 20. Ethical and Legal Issues in Marketing: Here, we'll discuss ethical and legal considerations in marketing. |
9. Promotional Strategies: This section presents various promotional strategies to communicate with the target market. | 21. Influencer Marketing: This section introduces the emerging trend of influencer marketing. |
10. Digital Marketing and Social Media Strategies: This topic navigates through the realm of digital marketing and social media strategies. | 22. Omni-channel Marketing Strategies: This topic traverses strategies for omni-channel marketing. |
11. Global Marketing Strategies: We'll delve into strategies for marketing in a global context. | 23. Integrated Marketing Communications: We'll learn about the concept of integrated marketing communications. |
12. Market Competition and Competitive Advantage: This section analyzes the competitive landscape of the market and strategies for securing a competitive advantage. |
24. Reflection and Course Review: This final section provides a comprehensive review of the course and an opportunity for reflection on the learning outcomes. |
- Lectures
- Seminars
- Case studies discussions
- Group activities and projects
- Interactive Lectures
- Collaborative Group Work
- Case Study Analysis
- Class Discussions
- Mid-semester project
- Final exam
- Case study analyses
- In-class participation
- Assignments
Title | Author(s) | Publisher | Year of Publication | ISBN | URL |
---|---|---|---|---|---|
Marketing Plans: How to Prepare Them, How to Use Them | Malcolm McDonald and Hugh Wilson | John Wiley & Sons | 2011 | 978-0470669976 | here |
Positioning: The Battle for Your Mind | Al Ries and Jack Trout | McGraw Hill Education | 2001 | 978-0071373586 | here |
Blue Ocean Strategy | W. Chan Kim and Renée Mauborgne | Harvard Business School Press | 2015 | 978-1625274496 | here |
The Art of SEO | Eric Enge, Stephan Spencer, and Jessie Stricchiola | O'Reilly Media | 2015 | 978-1491948965 | here |
Academic Journals
- Journal of Marketing
- International Journal of Research in Marketing
- Journal of Marketing Research
- Journal of Consumer Research
- Journal of the Academy of Marketing Science
- Journal of Strategic Marketing
- Marketing Letters
- Journal of International Marketing
Please note, as this is an AI Training Model, the information above may not always be accurate.
Please note: We can, on request, use ScholarAI to generate the latest in official publications.
Hypothetical Course Syllabus Example
(Completely Generated by AI)
This course, Strategic Marketing, is a central component of the Master in Business Administration program at the University of Nicosia. The course provides an in-depth study of key concepts and strategies used in contemporary marketing. It is designed to enhance understanding and application of marketing strategies relating to segmentation, targeting, positioning, and the design of the marketing mix (Product, Price, Place, Promotion). Critical thinking skills will be reinforced through case analyses, discussions, and the application of learned concepts to real-world scenarios. The course aims to equip students with the essential marketing tools and frameworks to make informed marketing decisions and enable them to emerge as successful marketing strategists.
This course aims to:
- Analyze and understand the strategic role of marketing in an organization.
- Evaluate and use marketing research data in strategic decision-making.
- Design a strategic marketing plan.
- Assess and describe the nature and role of marketing strategy in domestic and international markets.
- Identify and evaluate contemporary issues and challenges in strategic marketing.
- Generate and critically assess both traditional and digital marketing strategies.
- Develop complex problem-solving skills necessary for strategic marketing decision-making.
Upon completion of this course, students will be able to:
- Demonstrate a comprehensive understanding of the strategic role of marketing in an organization.
- Evaluate the role of market research data in strategic decision-making.
- Design integrated marketing strategies that address specific business scenarios.
- Apply marketing theories and concepts to real-world business situations.
- Manage the development, implementation, and evaluation of a strategic marketing plan.
- Assess the impact and implications of contemporary issues and challenges in strategic marketing.
- Utilise skills necessary for critical thinking, analysis, synthesis in the field of strategic marketing.
The order of these activities is designed to follow a logical progression from understanding the basics of strategic marketing to the application of complex strategies. The various topics originally start with the foundational knowledge needed, leading to the understanding of the complex topics such as Influencer Marketing and Omni-channel marketing strategies. As we progress through the course, more comprehensive, integrative topics, such as Integrated Marketing Communications, are introduced, requiring students to apply the knowledge and strategies learned from the prior weeks. This progression is meant to facilitate the students' understanding at a pace that enhances their learning experience.
1. Introduction to Strategic Marketing:This topic offers an insightful overview of strategic marketing, highlighting its significance and alignment with the overall business strategy.
2. Market Research in Decision Making: Here, we'll explore the pivotal role of market research in shaping informed marketing decisions and strategies.
3. Marketing Information Systems: This section delves into the utilization of marketing information systems for collecting, storing, analyzing, and distributing marketing data.
4. Consumer Behavior Analysis: This topic uncovers the intricacies of consumer behavior and its influence on marketing strategies.
5. Market Segmentation, Targeting, and Positioning: We'll examine the process of market segmentation, targeting specific segments, and positioning the product/service in the consumer's mind.
6. Product Differentiation and Brand Strategy: This section illuminates strategies for differentiating products and crafting a robust brand.
7. Pricing Strategies: This topic investigates various pricing strategies and the factors that influence pricing decisions.
8. Distribution Channel Decisions: Here, we'll discuss different distribution channels and the art of making effective distribution decisions.
9. Promotional Strategies: This section presents various promotional strategies to communicate with the target market.
10. Digital Marketing and Social Media Strategies: This topic navigates through the realm of digital marketing and social media strategies.
11. Global Marketing Strategies: We'll delve into strategies for marketing in a global context.
12. Market Competition and Competitive Advantage: This section analyzes the competitive landscape of the market and strategies for securing a competitive advantage.
13. Product Portfolio Analysis: This topic scrutinizes the analysis of a company's product portfolio.
14. Marketing Performance Metrics: Here, we'll learn about various metrics to gauge the performance of marketing activities.
15. Marketing and Corporate Social Responsibility: This section emphasizes the role of marketing in corporate social responsibility.
16. Strategic Customer Relationship Management: This topic explores strategies for managing customer relationships.
17. New Product Development and Life Cycle Strategies: We'll understand the process of new product development and life cycle strategies.
18. Retail and Wholesale Strategy: This section outlines strategies for retail and wholesale marketing.
19. Service Marketing Strategies: This topic probes into strategies for marketing services.
20. Ethical and Legal Issues in Marketing: Here, we'll discuss ethical and legal considerations in marketing.
21. Influencer Marketing: This section introduces the emerging trend of influencer marketing.
22. Omni-channel Marketing Strategies: This topic traverses strategies for omni-channel marketing.
23. Integrated Marketing Communications: We'll learn about the concept of integrated marketing communications.
24. Reflection and Course Review: This final section provides a comprehensive review of the course and an opportunity for reflection on the learning outcomes.
- Lectures
- Seminars
- Case studies discussions
- Group activities and projects
- Interactive Lectures
- Collaborative Group Work
- Case Study Analysis
- Class Discussions
- Mid-semester project
- Final exam
- Case study analyses
- In-class participation
- Assignments
Marketing Plans: How to Prepare Them, How to Use Them
Author(s): Malcolm McDonald and Hugh Wilson | Publisher: John Wiley & Sons | Year: 2011| ISBN: 978-0470669976 | URL: here
Positioning: The Battle for Your Mind
Author(s): Al Ries and Jack Trout | Publisher: Harvard Business School Press | Year: 2001| ISBN: 978-0071373586 | URL: here
Blue Ocean Strategy
Author(s): W. Chan Kim and Renée Mauborgne | Publisher: Harvard Business School Press | Year: 2015| ISBN: 978-1625274496 | URL: here
The Art of SEO
Author(s): Eric Enge, Stephan Spencer, and Jessie Stricchiola | Publisher: O'Reilly Media | Year: 2015| ISBN: 978-1491948965 | URL: here
- Journal of Marketing
- International Journal of Research in Marketing
- Journal of Marketing Research
- Journal of Consumer Research
- Journal of the Academy of Marketing Science
- Journal of Strategic Marketing
- Marketing Letters
- Journal of International Marketing
Please note, as this is an AI Training Model, the information above may not always be accurate.
Please note: We can, on request, use ScholarAI to generate the latest in official publications.
Remember to always check AI outputs thoroughly, as human oversight lowers AI risk. For more information, contact AILC.