The Experience Summit 2025
The Experience Summit
INFLUENCE
6.FEB.2025
GET YOUR TICKET

Steve Martin
Best-Selling Author, Speaker, Faculty Director at Columbia Business School

Keith o’brien
Expert in Changing Minds
and Behaviour
Get your tickets
Location
Discovery Hall at University of Nicosia
Parking available on-site
Half-day Experience with Two Tutors
Admission
Available in person and online; Special Bundle options
What’s included?
Date & Time
February 6th, 2025
13:30, evening
Safety & Accessibility
Venue is wheelchair accessible
Dress Code
Business Casual
INFLUENCE IS NOW THE No. 1 LEADERSHIP SKILL
In today’s uncertain, fast-moving, and distrusting world, where competition and cost pressures are ubiquitous, attention is scarce, cross-department collaboration is essential, and getting heard is increasingly challenging. There is one skill, more than any other, that is critical to your success: influence.
Understanding the rules of successful influence is the must-have skill, and this straight-talking, interactive, and highly practical executive summit will show you how. Led by international bestselling author and Royal Society-nominated influence expert Steve Martin, the summit will explore the psychology and practice of ethical and effective influence, persuasion, and change.
Based on the popular programmes he leads around the world, and including brand-new work published in partnership with The Economist, Steve will debunk some of the myths surrounding how the influence and persuasion process works.
How to Capture Attention, Connect with Others and Convince People to Act.
Who Should Attend
Any Executive at any level who wants to gain an edge on:
- INFLUENCE
Learn a simple and effective approach that science has proven can significantly boost your influence. - PERSUASION
Build long-lasting persuasive strategies to ensure that your organisational change programmes endure. - GETTING TO A “YES”
Acquire usable and immediately implementable tools to improve your negotiation skills and help you quickly connect with and convince others. - BUILDING TRUST
Build and maintain trust: an essential for impactful leadership and long-term success.
AGENDA
13:30 Registration
14:00 Influence
with Steve Martin
The myths and misperceptions of changing beliefs, attitudes, and behaviors.15:00 The Influence Equation
with Steve Martin
A new way for leaders and managers to become an effective and ethical influencer.16:00 Break
High Tea & Networking
16:30 Persuasion
with Dr Keith O’Brien
How to acquire long-term change17:15 Getting to Yes & Building Trust
with Steve Martin & Keith O’Brien
Tools and techniques to capture attention, connect with others and convince people to act.
18:15 Summit Ends
TUTORS

Steve Martin
Recognised as a World Authority on Influence
- Best-Selling Author
- Speaker
- Faculty Director at Columbia Business School
Steve Martin is a Royal Society-nominated and bestselling author in the field of influence and persuasion science. His books, including Yes! and Messengers, have sold over 1.75 million copies.
His work, applying influence and persuasion science to business, public policy, and professional sport, has been featured in national and international press outlets, including The New York Times, BBC TV & Radio, The Times, The Washington Post, Financial Times, Time magazine, and Harvard Business Review.
Steve is the Faculty Director of Behavioural Science at Columbia Business School and a guest lecturer on MBA and Senior Executive Education programmes at the London School of Economics and Harvard.

Keith o’brien
Expert in Changing Minds and Behaviour
- Consulting Director at INFLUENCE AT WORK, UK
- PhD in Experimental Psychology, University College London
Dr Keith O’Brien is the Consulting Director at INFLUENCE AT WORK. He is an expert in designing persuasive technology to change minds and behaviour. Keith holds an MSc in Cognition and Decision Sciences and a PhD in Experimental Psychology from University College London, where he remains an Honorary Researcher.
For the last 15 years, Keith has been applying behavioural science to influence and deliver change across technology, digital innovation, healthcare, financial services, consumer psychology, and organisational behaviour. He is a member of the Global Association of Applied Behavioural Scientists (GAABS).
What You Get

Learning
Experience
Impactful learning from the best in the industry to help you stay ahead of the curve.

Networking
Experience
Nurture your professional network with like-minded executives, as well as meet a new, diverse audience.

High Tea
Experience
Our Executive Chef, Charis, will delight you with a refined High Tea, blending traditional favorites like scones with locally sourced ingredients for a unique twist.
TICKETS
Live in person
Live Full Pass
Get the Full Experience
INCLUDES
- Live on-Stage Tutors
- Learning
- Networking
- Culinary
- Summit Materials
- Recording
€350
Buy Live Full Pass
Online
Online Full Pass
Online pass for all sessions
INCLUDES
- 1 Online Ticket
- Summit Materials
- Recording
€200
Buy Online Full Pass
Bundle
Collaboration
Package
INCLUDES
- 2 Summit Tickets
- 1 Ticket for the Customer Centricity Masterclass
- 1 Ticket for the Data Analytics Masterclass
- Keynote Recording
- Keynote Materials
Your Bonus
- 1 Free Live or Online Ticket of Your Choice
€1,500
Buy Now
Bundle
Engagement Package
INCLUDES
- 10 summit tickets
- 2 Tickets for the Customer Centricity Masterclass
- 2 Tickets for the Data Analytics Masterclass
- Keynote Recording
- Keynote Materials
Your Bonus
- 1 Free Online Ticket for the Summit
- 1 Free Live Ticket for the Summit (total of 11 Tickets)
- Logo placement on event materials, recognition during sessions
- Custom social media content, featuring sponsors involvement
€5000
Buy Now
SPONSORS
Organiser

All Time Supporter

Media Sponsor

