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Earn an MA in Digital Media & Communications

at the largest university in Cyprus

Digital Media and Communications - Specialisations: 1. Journalism and Social Media Publishing, 2. Public Relations and Advertising in Networked Society, 3. Sports Media and Communications (MA, 1.5 Years or 3 Semesters)

Duration (years)
1.5 years
Qualification Awarded
Master of Arts in Digital Media and Communications
Level of Qualification
Master Degree (2nd Cycle)
Language of Instruction
English
Mode of Study
Full-time or Part-time
Minimum ECTS Credits
90

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Profile of the Programme

The programme is designed to be completed in one calendar year (12 months), over a fall, a spring and a summer semester of 13 weeks. Working professionals have the part-time study option which may take longer. The programme consists of core courses, specialisation requirements and electives. Students are required to attend lectures and seminars and engage in individual as well as group-based learning activities.

Aims

What role does digital media, particularly social media, play in the economy, politics and everyday life? How has social media changed the practice of journalism, public relations and advertising? The MA in Digital media and Communications addresses these and similar questions that have emerged out of the rise of social media and its increasing domination of the media and communication professions. This programme offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalised, networked society. It is aimed at people who wish to acquire a critical understanding of social media and learn how to analyse and mobilise them strategically. The programme places emphasis on an evidence-based, scientific examination of current and emerging digital media practices and trends and  on helping students develop their ability to successfully utilise social media in the practice of journalism, public relations, marketing and advertising.

Objectives

The objectives of the MA in Digital Media and Communications are to provide a critical understanding of current theories, key concepts and new research methods related to social media, investigate institutional, social and technical factors shaping social media practices, examine social media practices as utilised by a variety of actors, including journalists, businesses, politicians and public figures, and enable students to develop effective social media strategies in the practice of journalism, public relations, political lobbying, marketing and advertising.

Career Prospects

Graduates of the programme can be employed as online programme directors, social media strategists or public relations officers, reporters and producers in the mass media such as newspapers and magazines, public relations and advertising agencies and state and private radio and TV channels. This programme will also prepare students to embark on careers in political communication, research and consultancy.

Access to Further Studies

Upon completion of the programme, students have direct access to further studies. Admission to the Ph.D. programme in Media and Communication offered by the department. This will offer a valuable gateway into a career in academia.

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation. 

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 90 ECTS and all programme requirements. 

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

On completion of the programme the student will be able to:

  1. Demonstrate an advanced understanding of mass communication processes 
  2. Demonstrate improved competence in dealing with media production and consumption
  3. Comprehend media production and criticise media content in a constructive manner
  4. Exhibit a specialty in particular areas, in order to prepare for careers in media research, public relations, journalism, media criticism, advertising, media management and media regulation
  5. Pursue career development in the media and/or secure high-level employment in media-related professions
  6. Further their theoretical and analytical research competencies by pursuing doctoral studies
Section: A - Core Courses
Min. Credits: 9  Max. Credits: 9
Min. ECTS Credits: 30  Max. ECTS Credits: 30
Notes:
Course CodeCourse TitleECTS Credits
MCOM-501Digital Media Innovation and Social Transform10
MCOM-502Digital Communication, Culture and Society10
MCOM-503Digital Media Content10
Section: B - Journalism and Social Media Publishing Specialization
Min. Credits: 9  Max. Credits: 9
Min. ECTS Credits: 30  Max. ECTS Credits: 30
Notes:
Course CodeCourse TitleECTS Credits
MCOM-510Digital Production and Publishing10
MCOM-511Digital Journalism and Citizen Media10
MCOM-512Digital Sports, Health and Lifestyle Communication10
Section: C - Public Relations and Advertising in Networked Society Specialization
Min. Credits: 9  Max. Credits: 9
Min. ECTS Credits: 30  Max. ECTS Credits: 30
Notes:
Course CodeCourse TitleECTS Credits
MCOM-520PR and Advertising in the Digital Age10
MCOM-521Risk and Crisis Management10
MCOM-522Social Media Management10
Section: D - Sports Media and Communications Specialization
Min. Credits: 9  Max. Credits: 9
Min. ECTS Credits: 30  Max. ECTS Credits: 30
Notes: The course of MCOM-522 Social Media Management is also included in this section.
Course CodeCourse TitleECTS Credits
MCOM-530Broadcasting and Web Sports Media Rights10
MCOM-531Reporting on Digital and Web Sports Media10
Section: E - Electives
Min. Credits: 9  Max. Credits: 9
Min. ECTS Credits: 30  Max. ECTS Credits: 30
Notes: Or any specialization course not taken as a required course.
Course CodeCourse TitleECTS Credits
MCOM-560TV, Radio and Web TV Production in Sports Events10
MCOM-561Sports Commentating in Media10
MCOM-562Covering Olpympics, Word Championships and Champions League10
MCOM-563Press Operation, Statistics and Accreditation in Sports Events10
MCOM-570Digital Politics and Economy Communication10
MCOM-571Integrated Marketing Communication and Digital Media10
MCOM-572Law, Ethics and Digital Media10
MCOM-573Web Communities and Social Media10
MCOM-574Interactive Multimedia Development10
MCOM-581Emerging Technologies10
MCOM-582Relationship Marketing10
MCOM-585Special Topics in Digital Communication10
MCOM-590Research Methods in Media and Communications10
MCOM-594Practicum20
MCOM-595Thesis20

Semester 1

Course CodeCourse TitleECTS Credits
MCOM-501Digital Media Innovation and Social Transform10
MCOM-502Digital Communication, Culture and Society10
MCOM-503Digital Media Content10
MCOM-520PR and Advertising in the Digital Age10

Semester 2

Course CodeCourse TitleECTS Credits
MCOM-521Risk and Crisis Management10
MCOM-522Social Media Management10
MCOM-590Research Methods in Media and Communications10

Semester 3

Course CodeCourse TitleECTS Credits
MCOM-594Practicum20

The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under "Schools & Programmes".