Music (4 years, Bachelor of Arts)

1. Aims
The main educational aims of the programme are the following:
I. To provide intellectually challenging courses which fulfill the personal development of students and are founded on scholarship and research.
II. To enhance participation, guidance, support learning and teaching policies which fulfill the needs of a diverse student community at high standards of achievement.
III. To develop in students a blend of knowledge, transferable skills and capabilities through instilling a curriculum and intellectual environment which strengthens their employability and provides the foundation for further study.

2. Objectives
I. To provide students with an understanding of the key marketing concepts and their application in a variety of sectors and organizations.
II. To provide a conceptual framework of marketing as a management process which will enable students to appreciate the roles and relationships of more specialist courses.
III. To enable students to understand particular areas of contemporary concern in marketing, including marketing and corporate social responsibility, communications, e-commerce, international aspects, the marketing of services, relationship and internal marketing, and the links between marketing and consumer behaviour.
IV. To equip students with the skills, knowledge and personal competencies which would enable them to take marketing positions and to be able to contribute to the work of the organization.
V. To enable students to study areas of marketing within a flexible framework.

The programme has both an academic and a market orientation. It focuses on studying and analyzing the latest trends and developments in the marketing academia but at the same time it reflects the needs and requirements of the local industry.